2024 Author: Isabella Gilson | [email protected]. Last modified: 2023-12-17 03:14
Coca-Cola has long been a world famous drink, a great addition to a hearty dinner or popcorn at the cinema. The so-called sweet water is not just popular - the figures show that 94% of the population of the entire planet knows about it, which undoubtedly makes this brand one of the most recognizable in the world. Many are already so accustomed to this drink that they literally cannot imagine their life without it, meanwhile, without even realizing what harm Coca-Cola can do to our body.
Drink history
It all started with the fact that the American pharmacist John Stith Pemberton invented a kind of caramel-colored syrup that helped to cope with fatigue, stress and nervous breakdowns. In fact, it really helped, because it included cocaine contained in the extract of coca leaves.
With this recipe, Pemberton went to one of the central pharmacies, and soon small vessels with miraculous syrup appeared on the shelves. All this happened at the end of the 19th century, then no one knew about the dangers of cocaine, so it wasallowed and available, often replaced the alcohol component in various drinks.
Over time, cocaine was studied and banned, in Coca-Cola it is now replaced by caffeine. One day, one of the Coke salesmen diluted it with soda instead of water, which helped the drink to acquire the taste that is now familiar to us so well. Of course, the recipe for the drink changed and improved over time until it reached what we can see now on store shelves.
Advertising
What is behind the popularity of this brand? Of course, the composition of the drink, its taste and stimulating effect on the body play an important role. But an important factor in The Coca Cola Company's path to success was advertising. It all started with the fact that pharmacies were supplied with lots of free drinks, so to speak, “probes”. Easily fooled by them, after tasting the syrup, visitors were happy to take the supplement they were willing to pay for.
An important role in the development of Coca-Cola advertising was played by the "dry law", which was introduced in Atlanta at the time of its appearance. The drink, which has energetic and somewhat intoxicating qualities, at that time still contained cocaine, became an excellent alternative to alcohol. Most of the advertising was aimed at this.
Over time, "Cola" began to be produced in glass containers, the design of which was also well done: it could be recognized from afar, in the dark, even when broken. Interestingly, during one of the commercialsCoca-Cola campaign featured the Santa Claus we all know well.
The fact is that earlier in America there was no established image of Santa, he was portrayed in a variety of interpretations. It so happened that with the light hand of sweet syrup manufacturers all over America, once and for all, the same Santa Claus appeared, which we can now observe for the holidays. All this is just a small part of how this company worked on its promotion.
Plagiarism
Of course, the popularity of sweet water surprised many, there were also those who sought to repeat the success of the brand's creators. During its existence, the Coca-Cola Company has filed over two hundred lawsuits, thus destroying many plagiarism companies.
Among them were Candy Cola, Cold Cola, Koka Nola, Cay-Ola and others. But Pepsi remained untouched. In fact, both drinks appeared at about the same time in different American cities. Their creators for a long time did not even know about the existence of each other. Pepsi Cola has always kept aloof, kept to a peaceful policy, without entering into open confrontation with its competitor.
It was only during the Great Depression that she dared to make a move - the drink began to be sold in bottles that were twice the size of Coca Cola bottles, while the price was the same. In this regard, the latter company tried to sue rivals for using the word Cola in the brand name. But later it was recognizedgeneralizing. Two well-known brands are still fighting a cold war with each other, fighting for every customer.
Other popular sweet drinks
As you know, The Coca Cola Company is not limited to the production of its most sought-after drink. In addition to it, there are many other syrups, juice drinks and concentrates. The most recognizable are Coca Cola Zero, Fanta, Sprite, Schweppes, Bonaqua.
Juice drinks Dobry and Moya semya are common in Russia. Most of the products produced differ in composition from the Cola itself, some are its new interpretation. In any case, they are also in demand, they can be found on the shelves of literally any store - from a stall to a hypermarket.
Composition
The recipe for the drink that won the love and recognition of billions of people around the world is kept in the strictest confidence, access to it is limited. But in the age of rapidly developing technologies and science, this secret could not be ignored. Some scientists have been researching the chemical composition of Coca-Cola, so now most of its ingredients will not be difficult to find on the Internet.
So, what does it contain, and does Coca-Cola harm? Among its main components are water, caffeine and sugar. The latter, as you know, is contained there in fairly large quantities. The preservative in cola is carbon dioxide. It is known that lemon essence, clove oil, methyl alcohol,vanillin, aspartame, caramel and dye. Based on this, consider what are the harms and benefits of Coca-Cola.
Harm
This is a moot point. Since the original recipe is still unknown, it is impossible to say with certainty whether Coca-Cola is harmful. In any case, it cannot have a positive effect on the human body. Based on the above data, it can be noted that this drink should not be abused.
One of the key aspects is the high sugar content in Coca-Cola. A glass of drink contains the norm of consumption per day by an adult, but few people limit themselves to one glass. Therefore, "Cola" can cause not only obesity and excess weight, but also the development of diabetes. Unfortunately, even the so-called "Cola" without sugar will not be able to protect consumers from these problems, as it contains sweeteners that cause even more harm.
Scientists conducted animal studies. The harm of Coca-Cola for the body of our smaller brothers is obvious. Studies show that frequent consumption of the drink leads to calcium leaching from the body, which in turn causes various complications, ranging from dental problems to osteoporosis.
There are suggestions about the dangers of "Coca-Cola" for the digestive, musculoskeletal, cardiovascular systems. It is believed that it contributes to the development of cancer. In fact, this is not all the information that exists on this topic. But harm or benefitCoca-Cola has not yet been scientifically proven.
Benefit
The suggestion that Coca-Cola can be of any use sounds dubious, even though it was originally a drug. Still, we are much more accustomed to hearing about the dangers of Coca-Cola. It affects the body negatively.
And indeed, a drink does not bring absolutely no benefit to a person. But it is actively used in everyday life - from this point of view, the syrup becomes very useful and literally necessary. There are many ways to use it in the household: a cleaner and detergent for various surfaces, marinade for meat, fertilizer, hair rinse and so on.
However, from a financial point of view, both the company and its project turned out to be in the black. You can argue about the dangers and benefits of Coca-Cola for a long time, but one thing is clear: it is much more useful not to use it inside, but to use it in the household.
Contraindications
Like almost any product, Cola has contraindications for use. And the point is the harm of Coca-Cola. First, it is worth protecting small children and the elderly from it. Secondly, the drink is contraindicated in hypertension, diabetes and diseases of the gastrointestinal tract. People with poor blood clotting should refrain from it.
Summing up, it is worth saying that it is not so much the composition of the drink that plays a big role, but the amount of its consumption. "Cola" is firmly entrenched in the lives of many people, and there is nothing wrong withis to occasionally drink a glass and enjoy the usual taste. The main thing is to know the measure in everything and not to abuse sweet water. Then you will be able to get pleasure and not spoil your he alth.
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