Juice "Orchard" - a guarantee of he alth and good mood

2024 Author: Isabella Gilson | [email protected]. Last modified: 2023-12-17 03:14

Recently, people have begun to appreciate the gifts of nature more and more. Drinks from instant concentrates have sunk into oblivion. Natural products have replaced them, and Orchard juice is just one of them.

People's brand

Among the variety of non-alcoholic products on the sales shelves, Fruktovy Sad juice stands out. It began to be produced in 2000 by the Lebedinsky joint-stock company (Lipetsk city). The drink replaced the previous rather popular brand of this enterprise called "Tonus". The new product immediately attracted huge attention of consumers. Its undeniable advantages are:

• wide range,
• convenient packaging,
• attractive price.

All this has led to the fact that Fruit Garden juice has now entered the top three most popular products in its segment in Russia. The marketing service of the company makes every effort to make as many people as possible learn about the new drink. Television is full of bright advertisements, the company arranges various promotions, which helps to make the juice "Orchard" a real national treasure. Technologists aren't left out either. There are new types of products that can satisfy a variety of tastes of buyers.

National recognition

"Orchard" - high quality juice. This is confirmed not only by ordinary users, but also by respected experts. After appearing on the market, the company's products constantly win at various competitions and exhibitions. She has a lot of silver and gold medals in her piggy bank. The fame of the new drink went far beyond Russia. He is loved in Ukraine and Belarus, and in Uzbekistan in 2006 he even received a special award "Choice of the Year", he was noted as the best among a fairly large number of applicants. In addition, leading Western companies began to pay attention to the drink. Orchard is a juice that PepsiCo is interested in. And she already knows a lot about drinks. The owners of the world-famous company plan to further promote the promising brand. Since 2012, the famous juice has a new slogan, which perfectly reflects the attitude of a huge number of consumers towards their favorite drink.

At the beginning of the journey

Among all the products called "Orchard" apple juice appeared one of the first. It was he who, together with tomato juice, began the victorious procession of a new brand in the early 2000s. The drink has its own secret, which allowed him to become a favorite for many. The fact is that completely different varieties of apples grow in the regions of Russia. But how to make one juice remind manypeople about their native land? The technologists of the plant found a way out. They decided to combine the flavors and created a kind of fruity blend of different varieties. Both sour and sweet apples are used for production. The heterogeneous composition allows each buyer to guess the aroma of their favorite variety in the drink. This further increased the popularity of the juice. In addition, there is nothing superfluous in it. Only apple juice, sugar (or fructose-glucose syrup), and citric acid as an acidity regulator and natural preservative. This makes Orchard an ideal drink not only for adults, but even for the smallest children.

Bright advertising

Now, probably, there is no such person who has never tasted Fruit Garden juice in his entire life. Photos on billboards and catchy videos grab people's attention. There is a completely natural desire to try the proposed product. Feeling the real quality, people involuntarily again reach for the shelf with familiar packaging. The choice has been made. The company's management constantly studies customer reviews and strives to take into account all possible wishes. Basically they concern the range. Going to meet the requests of people, the company creates new types of products that immediately appear on store shelves. Such attention captivates and makes each consumer once again establish himself in his choice. Among other things, the company constantly establishes seasonal and holiday discounts for some types of products. This allows more people to jointo good quality and join the army of lovers of the famous drink.