Black Label (whiskey) - the unique heritage of John Walker

2024 Author: Isabella Gilson | [email protected]. Last modified: 2023-12-17 03:14

Black Label is a whiskey that has gained worldwide recognition and won hundreds of titles and awards. The secret of such a grandiose popularity lies in the excellent taste, inimitable aroma and impeccable quality of the alcoholic drink, which was a favorite of Winston Churchill himself. Its composition boasts the interaction of 40 varieties of single m alt whiskeys, whose age reaches 12 years.

Historical facts

The story of the birth of the famous scotch dates back to 1876, when John Walker decides to open a small shop for the production and sale of unique whiskey blends. In those days, the taste of all noble drinks was very different from today's scotch, more reminiscent of a bitter medicine than a balanced mix of shades. Many connoisseurs tried to give it a more noble flavor, but only John Walker succeeded. He amazed all of Scotland, and soon the whole world with a deep, rich, but at the same time soft and heterogeneous taste of his masterpiece, which was later given the name Red andBlack Label (red and black label whiskey).

Walker's business grew and expanded, and the fame of his drink spread throughout the country. The small grocery store eventually turned into a solid John Walker & Sons company, and in 1908 the Johnnie Walker brand was patented. In 1909, John's grandsons George and Alexander released a line of exclusive tapes: White, Red and Black Label. White Label did not survive to this day, falling under the letter of the law prohibiting the sale of whiskey aged less than three years (the age of the blend was 2 years). And whiskey Johnnie Walker Black Label and Red Label, having passed the path of a hundred years, have won worldwide fame and recognition.

Legendary trademark

The Black Label bottle, however, like the entire line of Johnny Walker whiskey, is decorated with an advertising hologram of a briskly walking man in a hat and with a monocle. The idea of the trademark belongs to the Walker brothers, as well as the famous slogan "Johnny Walker, born in 1820, still moving forward confidently", under the auspices of which the company has worked for 80 years. The brand's modern slogan sounds a bit simpler: "Keep moving!"

A unique legacy of the Walker family

Black Label - deluxe whiskey. It ranks first in world sales of scotch tape. The technology of its production has not changed since 1909: the m alt drink is poured into oak barrels and aged for 12 years. At the same time, each of the 40 varieties is processed separately, and onlyafter the allotted time, the drinks are mixed. The blend is formed by a variety of scotch varieties collected from the plains, highlands, islands and provinces. That is why the taste of whiskey is unique, rich, diverse, like the nectar of the ancient Greek gods.

Scotch whiskey ethereal taste

Each variety that makes up the flavor bouquet of whiskey carries a special shade, character and aroma inherent only to it. But, coming into contact with other drinks, he does not give in to them, carefully preserving his taste and fragrant personality. That's why Black Label (a highly acclaimed whisky) makes every note stand out, revealing itself in the mouth with a deep, velvety sound.

By opening the bottle, you will get a chance to enjoy the delicate fragrance of citrus, the smell of fresh sea breeze, pleasant smoke from the fire and the aroma of quality tobacco. The aroma, like a delight for the olfactory strings of the soul, will awaken a passionate desire to feel the taste of the drink. The latter will not deceive expectations, surprising with an amazing ratio of silky tenderness, burning bitterness and balanced sweetness. The very first sip will be marked by a pleasant wine aftertaste, rich notes of dried fruits, prunes and raisins. The soft mix will gradually develop into the sound of sherry and vanilla, leaving a long, multifaceted aftertaste in the mouth.

Black Label is a whiskey in which everything is perfect: aroma, taste and color. The color of the legendary drink is dark golden, reddish-brick, with sparkling orange reflections, as if invitingto a world free from everyday problems and worries.

Recommendations for use

Black Label alcoholic gourmets advise drinking neat or with ice, in small, leisurely sips, trying to feel the whole gamut of taste. It is not gulped down like vodka, not drunk through a straw like a cocktail, and not mixed with soda or Coca-Cola. The etiquette of drinking scotch says: this alcoholic drink does not welcome the cold, it is customary to warm it in your hand until it reaches room temperature, that's when you will feel all the richness, the whole palette of taste sensations that Black Label (whiskey) gives. Reviews confirm this.

John Walker's Black Label legacy is unmistakable by the beveled red label and the fun hologram at the bottom of the bottle. Whiskey will be a great addition to any party and feast. Elite adhesive tape will give you and your guests a real pleasure, incomparable with anything else. Just be careful about the proportions - a strong, aged drink can quickly knock you off your feet, covering you with an avalanche of hops. In addition, Black Label is whiskey, the price of which is not always affordable for ordinary citizens. The cost of one of his bottles (0.5; 0.7 l) varies between 30-70 dollars.