2024 Author: Isabella Gilson | [email protected]. Last modified: 2023-12-17 03:14
1909. Scotland. Brothers Alexander II and John Walker, continuing the work of their father, create Black Label whiskey, combining 35 single m alts and 5 grain whiskeys. Thus began the era of the legendary Scottish drink, which gained recognition and popularity all over the world.
Brand Story
John Walker (senior), born in 1805, becomes the manager of the family grocery store when he reaches the age of 14. Everyone who knew the young man noted his unique abilities in the field of mixing (blending) varieties of tea. Later, in close collaboration with his son Alexander Walker I, John creates his first blended whiskey, and for the first time in history he bottles it in glass containers.
I would like to note that single m alt whiskeys are, as a rule, premium drinks created at one distillery and bearing its name. Each variety of single m alt whiskey is unique and has a unique taste that is unique to him. This is due to the peculiarities of the climate, the taste of water, the composition of the soils characteristic of the area in which it was created. Extraction of each variety,used to create "Black Label" for at least 12 years.
However, John Walker & Sons becomes famous only after the death of John Sr. and is truly legendary after it was headed by the sons of Alexander I Walker - John and Alexander II Walker.
In 1908, cartoonist Tom Brown creates the trademark that has become an integral part of the Black Label whiskey brand - a walking man in pince-nez.
Alexander II Walker, continuing his father's innovations, decides to make the whiskey containers produced by the family business recognizable and unique. This is how rectangular bottles with a label glued on an angle are born.
One of the best drinks in the world: unique taste and aroma
Whiskey "Black Label" is the standard of quality, a sign of refined taste and respectability. Exquisite golden, deep amber shade "Black Label" (whiskey 12 years old) will not leave anyone indifferent.
It is known for certain that this particular type of whiskey was preferred by Sir Winston Churchill, a lover of spirits of consistently high quality.
At many exhibitions all over the world, Black Label whiskey is deservedly praised by professionals.
Thanks to the unique blend, the bouquet of the legendary Black Label Scotch whiskey cannot be confused with anything else. Deep notes of orange intersect with the sweetness of raisins. Heather smoke, the aroma of which can be traced in "BlackLabel", echoes the bitter notes of chocolate. A subtle aroma of apples and honey completes the composition. The taste is soft, but at the same time rich and full-bodied.
Currently one of the most famous and consumed deluxe alcoholic beverages. According to official data from John Walker & Sons, over 100 million bottles of Johnny Walker whiskey are produced annually.
The perfect gift for a successful man
A bottle of Black Label whiskey will be a wonderful gift, appropriate for any occasion. The price of a 07-liter bottle in a branded carton package can range from 2300-2500 rubles.
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Black Label is a whiskey that has gained worldwide recognition and won hundreds of titles and awards. The secret of such a grandiose popularity lies in the excellent taste, inimitable aroma and impeccable quality of the alcoholic drink, which was a favorite of Winston Churchill himself. Its composition boasts the interaction of 40 varieties of single m alt whiskey, whose age reaches 12 years
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