2024 Author: Isabella Gilson | [email protected]. Last modified: 2023-12-17 03:14
Not so long ago, a product called "Richard" (tea) appeared on the shelves of our stores. At first, he attracted the attention of buyers only with his bright packaging. It was only later that it became clear that the highest quality product was inside.
Worthy novelty
In recent years, the hype for coffee has begun to subside somewhat. People began to pay more attention to another drink. That is why the new product "Richard" (tea) attracted such close attention. For the first time, the manufacturer presented it at the Prodexpo exhibition in February 2014. The drink immediately aroused increased interest. According to experts, its taste qualities correspond to tea prepared in the best English traditions. It was based on a classic blend. It was these drinks that were served at the royal court. Noble rich taste and pleasant characteristic aroma - this is what distinguishes it from others.
"Richard" - tea, which immediately found a huge number of its supporters and connoisseurs. The product was highly appreciated and since March of the same year it went on sale. The unsurpassed taste of tea prepared according to old English recipes was appreciated bydignity. He became the personification of a successful combination of royal classics and new trends of our time.
Brand Owner
"Richard" - tea produced by the famous Russian company "May". In the market, it is considered one of the largest tea producers in our country. The firm is already the owner of such well-known brands as Maisky, Curtis and Lisma. Now she decided to take on a more difficult task. It is known that good English tea enjoys special respect all over the world. It is classified as a high-premium product. To meet this level, you must try to make a unique blend. It should maximally resemble those tea recipes that were kept secret and prepared only for roy alty. Russian masters succeeded. To further emphasize its focus, the company gave the new brand the name of the famous English tea house. In every drop of this drink, a unique bouquet and exquisite luxury are felt. He is able to convey all the best that can be in a real tea leaf.
Unbiased opinions
Some have already tried Richard tea. The reviews of the lucky ones say that none of them regret their purchase.
The vast majority of them emphasize the excellent rich taste and wonderful unique aroma among the advantages of this drink. With this statement, even no one argues. True, some believe that the taste is too tart. But this cannot be called a disadvantage. In addition, pleasantsweetish notes add some piquancy. All this together characterizes Richard tea in the best way. Feedback from other buyers is not so laudatory. They believe that, in fact, it is quite a common mixture of Indian and Ceylon tea. But in this case, the raw material itself speaks of the quality of the drink. Perhaps this group of buyers is not among the special connoisseurs. It is difficult for such people to give a true assessment. For them, all varieties of tea - for one taste. But the main thing is that the new brand caused a lot of discussion and left no one indifferent.
Product range
Manufacturers have developed a fairly wide product line, according to which Richard tea is produced in seven different types:
- Five O'clock. This drink contains real English mint. It is refreshing and invigorating.
- Queen's Breakfast. A blend of tea leaves from Ceylon and India with floral notes in the aroma.
- Elegant Ginger. Along with natural tea, it contains ginger, juicy orange and delicate vanilla.
- Prince of India with cinnamon and cardamom.
- Lord Grey. A wonderful version with citrus and bergamot.
- King's Tea 1. It pairs well with mint and kaffir lime.
- Royal Ceylon. Classic English loose leaf black tea.
Each of these species is good in its own way. Unusual combinations of additional components make the usual taste more spectacular and luxurious. Most often, the product goes on sale in the form of packages of 25 or 100 bags,each of which contains 2 grams of raw materials.
The price of pleasure
Many are wondering how much Richard black tea costs? It all depends on where and in what batches the buyer plans to purchase the goods. If we mean a retail network, then the difference will mainly consist only in the method of packaging. And it does not matter at all which of the varieties of the famous drink is in it.
The cheapest option is a standard box containing 25 disposable sachets. It costs about 90 rubles. If there are 100 packages, then the price will accordingly increase to 230-270 rubles. There remains a direct dependence on quantity. Some people do not recognize such packaging options and prefer to buy regular loose leaf tea. Its price is also relatively low. A package weighing 90 grams costs only 108 rubles. Recently, a new product has been added to the line of flavors - Richard Royal Green. It has a standard packaging and is approximately the same price. The company "May" always tries to do something nice for its customers. So, for the New Year holidays, she released Richard Christmas Clocks tea, which is produced in a metal spherical jar resembling a watch. It contains 30 grams of tea, and such a souvenir costs about 160 rubles.
Exterior design
For those who have never seen Richard tea, the photo will help to create a complete impression of it. The first thing that catches the eye of the buyer is the external design of the package. 'Cause that's how it startsfirst encounter with any product. Manufacturers have paid great attention to this issue. They entrusted the work on the packaging to the Svoi Opinion agency. The performer developed several rather interesting and creative directions. As a result, preference was given to the classics.
The idea was for every detail to indicate the royal origin of the product. It has everything: the coat of arms, the golden lion and even the seal of the king's teatester. All this, including the names, is placed on a stylish blue background, which some rulers used in the elements of their robes. The idea of experts was a success. The packaging is really bright and very colorful. And this is already half the battle for a skilled marketer. Perhaps that is why all experts predict a great future for the new brand and worldwide recognition.
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