2024 Author: Isabella Gilson | [email protected]. Last modified: 2023-12-17 03:14
"Burnley" - tea, which relatively recently appeared on the domestic market and immediately steadily took one of the leading positions there. This is largely facilitated by the excellent quality of the original product and modern methods of its processing.
Product description
For the first time, "Burnley" (tea) appeared on the shelves of Russian stores in 2012. Its presentation took place in February at the Moscow exhibition Prodexpo. There, the product declared itself so vividly that no one had a shadow of doubt about its future popularity. The new product has become another joint project of the two largest tea corporations: Sapsan from Russia and Akbar Brothers from Sri Lanka. "Burnley" - tea, which is created in the best English traditions according to the recipes of ancient masters. Since time immemorial, specialists in the UK have been famous for their ability to grow and process tea leaves in such a way that the drink made from it has a unique invigorating taste and wonderful aroma.
Since ancient times, people have appreciated the ability of this plant to improve the emotional and physical condition of a person. And in the 17th century, the British evenconsidered tea as a drink of he alth and the best of doctors. In the new product, manufacturers have tried to reveal all the best qualities and properties of this legendary plant.
Rich assortment
The new brand has hit the market with a fairly wide range of products. Producers presented "Burnley" (tea) ten different names:
1) English Classic is a large-leaf tea from Ceylon, which, when brewed, gives a unique tart aroma.
2) English Breakfast is a medium leaf classic black tea that is great for morning tea drinking.
3) English Premium. A medium-sized tea leaf with bergamot added gives a strong infusion, and also has an excellent relaxing and refreshing effect at the same time.
4) English Supreme (medium leaf). A blend of selected varieties gives the drink a copper hue and a rather mild taste.
5) English Elegant (medium leaf). Adding bergamot and lemon to the leaf makes the infusion red with a golden hue and gives it a light citrus flavor.
6) Earl Grey. Black tea with the obligatory addition of bergamot is prepared in the best English traditions.
7) Milky Oolong. The drink has a delicate rich taste with a pleasant creamy aroma and is made from unique varieties (oolongs).
8) Jasmine Blossom.
9) Chinese Classic. Green Chinese loose-leaf tea, which, when brewed, gives a pleasant golden hue and a slightly tart taste.
10) Wild Berries. Black tea with currant and raspberry aroma.
Appearanceitem
Manufacturers paid great attention to the packaging of their goods. After all, any person first pays attention to the appearance, and only then to the content. Here the designers did their best. For those who have never seen Burnley tea, the photo will help to see it in the best way.
First, you should pay attention to the bright design. On each package, depending on the variety, the main attractions of Great Britain and China are depicted. The goods are produced both in cardboard boxes and in cans. This naturally affects the price, but gives the buyer the right to choose. In the conditions of modern life, there is absolutely no time for long-term brewing according to all the rules. That is why, in the interests of the consumer, the goods are produced in packaged form. This one is very convenient and allows you to prepare a drink without much effort. Packages are available in different volumes (10, 25 and 100 bags). This allows each buyer to gradually make a choice. The company's management pays special attention to the prevention of possible counterfeiting of the new product. To do this, each pack is equipped with a special holographic strip with a brand logo printed on it. And they make it only abroad. These days, such a measure is not at all an extra precaution.
Frank opinions
There are already many lucky ones who have had the opportunity to try the new Burnley tea. The reviews of most of them indicate that the manufacturers of the product did not waste time on its creation. Almost everyone notes that the brewing processpasses fairly quickly, resulting in an infusion with a characteristic rich color.
The aroma begins to be felt immediately after hot water touches dry leaves. It literally fills the room. In each sip, all the strength and power of a unique blend is concentrated. The drink pleasantly invigorates and creates a feeling of celebration in the soul. Many believe that Burnley is one of the few representatives of true classic English tea on our market. It has everything that a real connoisseur can look for in such a product: excellent taste, characteristic color and unique aroma. But there are also those buyers who have a negative opinion. For some reason, they could not see anything in it, except for the bright packaging. One gets the impression that people just happened to encounter a fake.
Good cooperation
It has been three years since Burnley (tea) appeared in our stores. The manufacturer of this product did everything to make the buyer like the product. Moreover, he was not a novice in this matter.
Two fairly large corporations acted as a manufacturer. One of them, the Russian concern Sapsan, is a group of domestic manufacturing companies in this area. It is based on the well-known "Yakovlev tea-packing factory", built in the Moscow region in 2001. The second partner is Akbar Brothers, which has been the leader in sales of the famous Ceylon tea leaf for many years.from Sri Lanka abroad. Previously, the companies have already cooperated in promoting such types of tea as Akbar and Gordon on the market. The new brand has become another milestone in their joint activities. The product is made from a blend of the best varieties of Ceylon tea and, according to many experts, is considered a real premium product.
Popular recognition
It just so happened in the world that all the best has always been praised by poets and musicians. They conveyed to the masses public opinion with notes of special personal impressions. So did the singer Valeria.
Burnley tea has become the protagonist of her new video under the poetic name "My Favorite". Throughout the video, the actress tries to escape from prying eyes and fuss in order to enjoy the excellent taste and divine aroma of a wonderful drink alone. This desire makes her fly along the track with the speed of the wind and run along the roof of a moving train, trying to escape from the chase. Such advertising is really capable of attracting lively interest to the product. This is a successful marketing move that manufacturers made after the usual presentations of their product on the most popular channels in Russia, such as Russia 1, STS, Domashny, NTV, TV Center and, of course, Channel 1 ". And the new clip of the popular performer will be able to convey information to people living far beyond the borders of our country.
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