"Toblerone" - chocolate with a "twist": a delicacy from Switzerland

2024 Author: Isabella Gilson | [email protected]. Last modified: 2023-12-17 03:14

Sometimes you just need a little to be happy - a small piece of good chocolate! But which one to choose? After all, the assortment on store shelves is able to satisfy the most amazing fantasies of the sweet tooth. This is where the competition really shines! For example, why should you choose the brand "Toblerone"? This chocolate came to us from Switzerland, which has long been famous for the skill of its confectioners. Also original packaging! So the advertising campaign can be developed. But is it necessary?

How did it all start?

Once upon a time, Jean Tobler opened his own confectionery shop in Bern, where he mainly sold products from other manufacturers. It was 1868. Demand has been steady. He inspired Jean Tobler to think about creating his own chocolate factory. He conceived to organize production together with his sons in 1899. The joint product was named Fabrique de Chocolat Berne, Tobler & Cie. A year later, Jean passes the main assets into the hands of his son Theodore. The work continued. But only in 1908 Theodore and his brother Emil invented a unique recipe for cookingfavorite treat - chocolate.

Factual

Toblerone chocolate is original in shape. The photo on its packaging fully reflects the contents - triangular fractions with milk chocolate, nougat, almonds and honey. The name itself came from a combination of the names of the creators and the Italian name for nougat - Torrone. In 1909, the brand was officially registered in Bern. And the chocolate extravaganza of taste began. Development was slow but steady.

So, in 1969, the company began producing dark chocolate, and a year later - and white. In 2007, a new flavor appeared with nuts and raisins. The unusual form of chocolate has several versions of its appearance. There is a legend that the delicacy repeats the shape of the Matterhorn mountain in the Swiss Alps. And there is a completely fantasy assumption that chocolate owes its shape to variety show dancers lining up in a living pyramid at the end of the performance.

Vs the legends

Beautiful legends about the form in honor of the mountains were refuted by the Tobleron company. Chocolate initially did not have mountain references on the packaging. Yes, and the version with the dancers seemed far-fetched. There were also references to the fact that the Tobleron brand made a reference to Freemasonry with a triangular shape. Chocolate, according to her, has become a symbol of political and economic development. All versions were funny, but had nothing to do with reality. The triangular shape was a simple insight that made the chocolate original. The packaging design is sure to grab attention. Butthis is not enough to win an army of fans. Here you have to work on the taste!

Oh, that taste of Switzerland

Many people, regardless of age, sincerely love the Swiss Toblerone chocolate. Reviews about him range from enthusiastic to restrainedly approving. In fact, it has a refined and very delicate taste with bright but harmonious notes of honey and nougat. The division into triangular fractions is very important. Indeed, at the first tasting, you want to immediately absorb the whole chocolate bar, but too good is bad! Sophistication in small quantities can turn into harshness with excessive enthusiasm. Nougat just sticks together. And teeth are not so easy to unstick. So savor little by little, enjoying every bite.

Mad, crazy world

Chocolate is a kind of drug that turns slaves into the camp immediately and forever. The sweet tooth seeks to try new tastes, to taste them like ambrosia, in order to expand the range of their tastes. For example, a Swiss politician was famous for his weakness for chocolate, who lost the post of prime minister because of this. It was 1995. Mona Salin made a dizzying shopping trip with taxpayer money. The amount exceeded 50 thousand crowns, and two Toblerone chocolates were found in the common grocery basket. The policy had to be abandoned for three years. So the taste deserved it!

The producers took the “Toblerone case” as an original compliment and only increased the pace of work. For a long time they were preparing for the centenaryand celebrated it all autumn. To participate in the chocolate festival in Bern, they made the world's largest Toblerone bar. Chocolate of this size cannot be mastered even by a hundred sweet teeth, because it contained a whole centner! The tile could easily get into the book of world records, but the authors simply do not need it! They modestly answered that the main goal for them is the joy of chocolate lovers. Moreover, the company already has a world record on its account.

In collaboration with the residents of Geneva, Basel, Bern and Zurich, they designed the tower for four days. The sweet cardboard triangle could be compared to a work of art. It is not surprising that the workflow was even described in a book dedicated to the centennial anniversary. Giant models appeared at the Zurich airport. With their help, Toblerone chocolate showed its history. Reviews of avid fans were positive, because it's nice to see such a delicious installation. By the way, the enthusiasm of the audience was also supported by the broadcast of incendiary commercials and drawing a ticket to the Swiss Alps. As a result of the celebration of the anniversary, the level of chocolate sales rose to the highest level for the entire previous month.

What are people saying?

First of all, the price is alarming, buyers assure. Even at pre-crisis prices, Swiss Toblerone chocolate, bitter and milky, held on to the top positions. A standard tile of 100 grams could be purchased for an average of 160 rubles. Now prices have almost doubled. But desperate loversit doesn't stop the sweet.

Chocolate has a honey and nut flavor with notes of caramel and almonds. In its pure form, it is not recommended to use chocolate, as it sticks to the teeth, which, by the way, indicates the quality of the nougat. Girls note an important feature: the tile fits easily into any handbag and has a very practical package. This eliminates the risk of spilling chocolate. The shelf life of a tile is a little over a year, but it definitely won’t last that long! Milk chocolate is more popular in Russia.