The famous Dutch beer Heineken: a difficult path to recognition

2024 Author: Isabella Gilson | [email protected]. Last modified: 2023-12-17 03:14

Today, Heineken beer is considered the most famous in Holland. But few people know that for this he had to go through a rather difficult path.

A bit of history

It all started in the 19th century. In those years, the country was gripped by total drunkenness. People drank a lot and often. Beer was not in favor then, and lovers of such entertainment used the only alcohol at that time - gin. The young businessman Gerard Heineken took advantage of this. His mother gave him the largest brewery in the country, and the twenty-two-year-old boy decided to make it famous all over the world. It was here that Heineken beer first appeared. The young owner approached the matter wisely. To begin with, he tried to figure out what the local beer is inferior to the famous German drink. To do this, he carefully studied the experience of Bavarian specialists. It turned out that the whole difference lies in the technology of preparation. Then, instead of top fermentation, he began to use bottom fermentation. The result was a lighter drink with a soft, delicate taste. Now beer has ceased to be "swill for hard workers." Real gentlemen have already bought it with pleasure. Yesand the price of the drink was such that only we althy people could afford it. So Heineken beer began its triumphal procession across the country.

Global recognition

The company's earnings grew at an astonishing rate. This was largely facilitated by the political environment. First, the war of 1870 blocked the way to the Dutch market for the most important competitor - Bavaria. After that, all breweries merged into one corporation, and Heineken beer became the only product of its kind on the domestic market of the country. Further development of production proceeded under calm conditions of complete monopoly. Specialists strictly monitored the quality of their products, and this gave its results. After some time, the company's management decided to make itself known in Europe. To the surprise of everyone, entering the foreign market turned out to be very successful. The drink was not only liked, but also won many prestigious awards. The famous novelty was even served for bottling in a famous restaurant on the Eiffel Tower. But the company did not stop there. Soon, the company's specialists developed a previously unknown variety of yeast. It was immediately patented and was the main distinguishing feature of the new drink. Further innovations touched the cooling system. The reconstruction of the factories was in full swing, and in his declining years, Gerard Heineken was already the largest brewing company in Holland.

Unusual packaging

Since ancient times, the only container for beer was a barrel. This drink was mainly sold on tap, so packagedonly a keg of beer could be purchased. As a rule, it was a wooden container of a sufficiently large capacity. Drinking that much alone is quite difficult. In addition, it is worth noting that beer is a drink that should be consumed immediately after uncorking the container. After a short time, it loses its taste. Perhaps that is why over the years smaller containers have appeared on sale in the form of hermetically sealed cans and bottles of various capacities. But Heineken specialists decided to bring back the old traditions and developed a completely new design beer keg for sale. It was a container consisting of a metal case, a tap and a pressure control device. The principle of operation of such a barrel is simple, like everything ingenious. Inside the container is a small container filled with activated carbon and equipped with a special cap and valve. It also allows you to maintain pressure inside the container. This ensures constant pressure and allows you to use the contents to the last drop.

Outside views

You can find Heineken beer in almost every store these days. Reviews about this drink are mixed. Someone considers it vile and unpleasant. But most buyers agree that this beer is worthy of respect. First of all, its natural composition and the absence of any preservatives are emphasized. Then consumers pay attention to the pleasant taste. Light sweetness, the complete absence of bitterness and a delicate bread aroma can deliverpleasure even for a gourmet. It is good to pour such a drink into a special glass. The amber color of the liquid and thick, abundant foam instantly cause an irresistible desire to try the beer. Some say that after three or four bottles, bitterness is still noticeable. In this case, we can advise only one thing: do not lose a sense of proportion. Everything must have a limit. In large quantities, even the most delicious drink can cause disgust. Many buyers compare the famous Dutch beer to a good car. It is of the same quality and worthy of respect.

For a big company

Increasingly recently, young people choose beer as the main drink for their parties. It has already become a tradition. And in the men's company, beer continues to be in demand. At such meetings, it is very inconvenient to use small containers. A pile of empty bottles and cans underfoot creates obvious discomfort. To eliminate such situations, Heineken has launched beer in kegs for sale. This container turned out to be very convenient and many liked it. Aromatic beer Heineken (5l - classic version) is a steel keg with a special tap mounted in the top lid. The drink can be poured into glasses or special beer glasses. It is interesting that after opening the package, such beer can be stored and be fresh for another 30 days. It is very convenient and practical. In an ordinary container, for such a period, the beer deteriorates and loses all its characteristic properties. A large package with a specially built-in compressor allowsalways have your favorite drink on hand and not worry about its quality.