Chocolate "Alpen Gold": just the facts

2024 Author: Isabella Gilson | [email protected]. Last modified: 2023-12-17 03:14

Alpen Gold is famous for its confectionery products such as chocolate, cookies, ice cream and candies. It belongs to Kraft Foods, an American concern that ranks second in the world in terms of the production of packaged foods. This is an American public company, founded back in 1903.

Chocolate "Alpen Gold": basic facts

Although Kraft Foods owns a wide variety of food brands that are distributed throughout the world, in 1992 it was decided to start a new project. A special brand Alpen Gold was invented, which was distributed only in some countries, such as Poland, Russia and Ukraine.

The literal translation is “alpine gold”, but few people know that Alpen Gold chocolate has nothing to do with the Alps. Why has this brand become so popular? The answer is simple. When experienced marketers get down to business, and the advertising concept is developed very competently, the effect does not have to wait long. Each consumer, seeing such a name, immediately thinks of Switzerland, the Alps, which is why the confidence comes thatchocolate "Alpen Gold" is a worthwhile product.

No one argues that Alpine chocolate made in Switzerland or Austria is really great. But after all, this company does not have a single plant within these limits, and, therefore, it is not necessary to talk about the delicious taste of chocolate. In addition, the fact that Alpen Gold chocolate is distributed only in the CIS countries greatly simplifies the task of advertising its fake origin.

Assortment and advertising

Now in the line of this brand you can find chocolate itself, and biscuit cookies, and ice cream.

The advertising campaign is working very hard. Photos of Alpen Gold chocolate can be found everywhere: from a large banner on the street to an advertisement in a supermarket. Now advertisers are intensively trying to introduce it into the elite segment. The strategy of showing luxury, beauty and successful people on the TV screen has replaced the cartoon alpine gnomes with bags of gold. Of course, such a move only increased the total share of those who constantly buy Alpen Gold chocolate. We can say that this is a very atypical brand. And all because, pretending to be Alpine chocolate, it belongs to an American concern and is sold only in Russia, Ukraine and Kazakhstan. In turn, the composition of Alpen Gold chocolate does not differ in any special or unique ingredients. Currently, 14 different types of this delicacy can be found on the shelves of the store. There are standardvarieties of chocolate mentioned: hazelnuts, hazelnuts and raisins, yoghurt filling, dark chocolate and cappuccino. In addition to them, you can find very unusual combinations: s alted almonds and caramel or s alted peanuts and crackers. Chocolate is sold in different packages. The most interesting of them is a mini-package that allows you to carry a chocolate bar with you (you can even put it in your pocket). Well, the relatively low price attracts more and more consumers.