2024 Author: Isabella Gilson | [email protected]. Last modified: 2023-12-17 03:14
Lubimiy Sad juices have been on the market for a long time and are competitive. Bright advertising, stylish packaging design - all this attracts the attention of the consumer. Today we offer a closer look at such a seemingly well-known product. In this article we will talk about the manufacturer of juice, its composition. We will also consider recommendations for use and storage, and get acquainted with the opinion of consumers about the product.
Juice producer
Lubimiy Sad is produced in Russia, the brand is owned by the well-known food brand Wimm-Bill-Dann.
Juice production started in 1999. It was then, after the default, which "climbed into the wallets" of all Russians, people needed products below the average price category. Juice "Lubimiy Sad" was able to fall in love with its taste characteristics, cost. The manufacturer was able at that difficult time for the whole country to offer a replacement for expensive favorite fruits - fortified juice.
Factories are located in several cities. The company's branches are located in Novosibirsk,Moscow, Lebedyan, Minsk.
According to the company's statement, "Lubimiy Sad" juices are made from natural fruits, they do not contain artificial preservatives and dyes. Whether this is really so, we will find out by examining the composition.
Change of image
Surely everyone remembers that earlier on the packages there was an image of a retired man, he was always involved in juice advertisements. The manufacturer wanted to convey to the consumer that juices consist of natural fruits that grow in summer cottages, but they did not understand him. People began to associate the Lyubimiy Sad juice with old age, and not with youth and he alth, which should be bestowed by the product. Therefore, the company in 2003 decided to change the platform, and began to involve families, children in their advertisements, personifying well-being, happiness and he alth. It seems that the move was successful, and the juice is even more popular.
What is the packaging made of?
After making "Lubimiy Sad" juices, they are packaged in tetrapacks. I would like to write about this miracle of the industry in more detail, so that everyone can be aware of what their product is poured into.
Juices in Tetra Pak bags can be stored for quite a long time - up to a year in a closed package. This result was achieved thanks to the six layers of the package, which carefully keep the product from getting into the box of pathogenic bacteria. This type of packaging allows the manufacturer not to use artificial preservatives,which is very he althy!
Composition and reviews
What does the beloved by many juice "Lubimiy sad" consist of? We will not penetrate into the packaging in order to perform a chemical analysis, but we will trust the manufacturer, who displayed the composition on the packaging. So, for example, let's take apple-peach juice. The first item is the presence in the box of apple and peach puree, concentrated (reconstituted) juice from them, sugar syrup, water, a complex of vitamins, and citric acid acted as an acidity regulator. Of course, there is nothing unnatural here, but it is still embarrassing that the product is made from reconstituted juice, vitamins cannot be preserved in this. The manufacturer compensated for this by adding a vitamin complex to the composition.
Mashed juice packaging claims to contain at least 47 percent, although the website states that the content should not be lower than 50 percent.
According to customer reviews, this juice is quite pleasant in texture. It contains the required amount of fruit pulp. If we are talking about those in which there should not be pulp, for example, strawberry, pomegranate, then the reviews about them are also not bad. They write that they quench their thirst well, refresh. They also singled out the price of the product from the pluses, they say that for such a price this juice is just perfect! Of the negative comments, one can single out those that say that the Lyubimiy Sad juice is a little oversweetened.
Juice packaging
What is the first thing that draws attentioncustomer in the store? Of course, for packaging. As they say, meet by clothes! Juice "Lubimiy Sad" has an interesting bright design that immediately evokes positive emotions. The image of juicy fruits makes you want to eat them, and therefore buy juice.
It is also written on the package what contests "Favorite Garden" holds, and everyone can take part in them and win prizes from the brand.
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