"Mars" - a bar with nougat and caramel

2024 Author: Isabella Gilson | [email protected]. Last modified: 2023-12-17 03:14

Mars (bar) is a British chocolate treat. It was first made in 1932 in the UK and sold as Couverture chocolate.

History of Appearance

In 1932, Forrest Mars, son of American candy maker Frank Mars, rented a factory in Slough and, working with a team of twelve, began manufacturing a nougat and caramel candy bar. The bar was topped with milk chocolate and modeled after the Milky Way that was already popular in the US. Currently, the basic recipe remains unchanged, but the size of the bar and the proportions of the main components have changed more than once over the years. With slight variations, this classic version is sold all over the world (except for the USA), and everywhere the chocolates are packaged in a black wrapper with a red lettering.

Recent changes

In 2002, the appearance of "Mars" was revised, and its logo was updated to a more modern one. Its price has also increased slightly. The composition of the Mars bar has also changed - the nougat has become lighter, the chocolate layer on top has become thinner, and the total weight of the chocolate bar has been slightly reduced.

In Australia, the Mars logo is neverchanged - and to this day the appearance of the packaging is the same as before 2002. The original advertising slogan, which is now used almost all over the world, is "Pleasure you can't measure".

Views

"Mars" - a bar that appears on sale in various forms. In addition to the classic packaging weighing 58 grams, you can purchase miniature bars weighing 19.7 grams and 36.5 grams. Previously, Mars King Size was often on sale, which weighed 84 grams. It is currently out of production and has been replaced by the Mars Duo, consisting of 2 bars of 42.5 grams each.

Previously, the standard "Mars" weighed 62.5 grams, until it was reduced by the decision of the manufacturer. In Australia, the weight of the produced classic bar is 53 grams. This change was not announced initially. But when consumers noticed how much smaller the familiar Mars bar had become, the manufacturer commented on the innovation as a means of combating the mass obesity of the population. The company later confirmed that the real reason for the change was due to rising costs.

Special features of US sales

"Mars" (bar) is sold in almost all countries of the world unchanged, with the exception of the United States. The American version was discontinued in 2002 and was replaced by a Snickers variation with nougat, almonds and milk chocolate on top.

Limited Editions

Besides, "Mars" is chocolatea bar that was produced in a limited "circulation" with a modified composition in different countries. However, in some regions, these versions are on sale almost regularly.

So, there is "Mars Dark", which is produced in Canada on an ongoing basis and appears in the form of limited series in Europe. Its difference from the classic version is that it is topped with dark chocolate instead of milk chocolate.

Also, in some countries, different forms of this chocolate are produced, tied to some events. The famous "Mars" in the form of Easter eggs, which is available in Europe every spring.

Australian release

Australia is the only country where "Mars" (bar) is produced in many variations to this day. In addition, only there came out various original packaging of chocolates. The most famous of them are the following.

Mars Triple Chocolate is a variant that, despite its name, includes chocolate nougat and chocolate caramel. It was also made available as a limited edition in the UK in August 2011 and then re-released in 2015 as Mars Xtra Choc.

Mars Cold Bar (was available not only in Australia, but also in New Zealand and Great Britain) – featured original wrapper. The name was written on the packaging not in red, but in white, which turned blue when placed in the cold.

Mars Rock was released in August 2007 with added chocolatenougat and a thick layer of caramel. The bar was covered in milk chocolate with added crunchy elements (whose main ingredients are wheat flour and sugar).

Mars Red is currently available. It has a red wrapper and the title is written in black. This option is considered less caloric.

Mars 100% Caramel has been available in Australia since January 2011. This is a standard sized bar but does not contain nougat. Made available in the UK as a limited "run" in 2012.

Mars (bar) is also available in vanilla (nougat has a vanilla flavor) and honey (nougat has the taste of honeycomb).

Other brand products

As this manufacturer's chocolates have become popular all over the world, a number of other products with the same name have appeared. The most famous and common of them are sweets and ice cream. They are available in many countries, including Russia and the CIS.

Ice cream is available both in the form of bars and in large packaged portions, and is a mixture of nougat, caramel and ice cream.

Also popular in Europe is a series of drinks "Mars" - chocolate shakes and energy drinks.

Why are Mars bars being recalled?

In early 2016, news broke that plastic impurities had been found in some shipments of Mars. In this regard, the manufacturer decided to withdraw some of the products sent to various countries. In total, several batches of chocolates from 55 countries were returned. As it turned out later, Russia's dataevents unaffected.