2024 Author: Isabella Gilson | [email protected]. Last modified: 2023-12-17 03:14
Vodka "Green Mark" appeared on the shelves of Russian stores in 2002. Its unique design has become a pleasant reminder to older people about one of the brightest moments in the life of our country, namely the post-war era and the distant 50s of the last century.
In those years of the 20th century, the country was at its peak. It seemed to people at that time that nothing was impossible for their Motherland. However, the Russian buyer liked the simple and unremarkable design of Green Mark vodka.
In 2003, the state-owned company Glavspirttrest, having launched a successful trademark, became a member of the Industrial Investors Association. The production of vodka was launched at the Topaz plant, and the Russian Alcohol management company began to promote the brand.
Today, under the name "Green Mark", four types of vodka are produced: "Special Cedar", "Special Rye", "Traditional Recipe" and "Decanter".
Judging by the feedback from consumers and information from the manufacturer, only premium alcohol is used for production, andalso natural ingredients. Most importantly, "Green Mark" is a vodka on which silver purification technology was first tested.
Among other things, the quality of the product, according to the manufacturer, is guaranteed by a set of modern technologies, the most famous of which is the patented cap design. It is, in fact, a classic closure design of a metal cap and plastic tear tape.
A special corporate label "Green Mark" is hung on the neck of a bottle of alcohol, which is duplicated by extrusion in the glass of the container. In addition, for the first time in the Russian production of alcoholic beverages, it was introduced that each bottle of Zelenaya Marka vodka had an individual serial number, marked with the personal signature of the head of the quality service of the producing plant.
Thus, the developed three-level protection of the quality of alcoholic products produced under the Green Mark brand has served as an excellent service in promoting this product on the Russian market.
In 2004, after receiving its first "Brand of the Year" award, Zelenaya Marka was included in the list of suppliers (listing) of the Auchan company, which sells Russian alcoholic products at the international level.
Now on sale you can see more interesting and attractive brands for the average buyer, which more and more claim leadership in the market niche of alcoholic beverages. For todayday "Green Brand" has lost its former popularity and demand.
Thus, even if a brand is very successful at its first appearance, the presence of strong competition can create problems for any brand. After all, he is not always able to resist more successful manufacturers. Every day there are more and more new types of alcoholic products, which promises to be better than others. However, the choice always remains with the buyer and his taste preferences.
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