2024 Author: Isabella Gilson | [email protected]. Last modified: 2023-12-17 03:14
Today, among lovers of sweets, the Milka chocolate bar, which has an incredibly delicate taste and a large assortment, is the most popular. You can buy chocolate under the Milka brand in almost every store around the world. You can find this chocolate in a variety of flavors, ranging from standard nut and raisin toppings to yogurt toppings and even s altine crackers.
History of Milka chocolate
The Milka story begins in Switzerland in 1901. In a factory located in the small town of Neuchatel, the first bar of milk chocolate under the Milka brand is released, which in the future conquered the whole world. The idea of creating the most delicate chocolate with the addition of a large amount of milk belongs to Philippe Suchard.
It is worth noting that Suchard decided to open his own factory after he invented a unique apparatus that allows him to effortlessly prepare a delicious mixture of cocoa powder with sugar. Philip's invention was patented back in 1826, andthis method is still actively used in the process of making Milka chocolate. The principle of operation of the apparatus consisted in the rapid movement of granite rollers over a heated granite slab.
After the opening of the factory, the business of the Swiss was very difficult. Few agreed to buy chocolate, because at that time this product was an unaffordable luxury for many. The turning point for the plant was the personal order of the King of Prussia to make chocolate for his court. If not for this event, the factory would have been in danger of ruin.
Nevertheless, everything turned out well, and Souchard's chocolate began to be popular abroad. He was awarded two gold medals at the London and Paris exhibitions. Later, Suchard decides to open a chocolate factory abroad in the German city of Lörrach. At that time, Suchard accounted for half of all the chocolate that was produced in Switzerland. Only after that did the Milka chocolate brand appear.
Where did the brand name come from
The name of the chocolate was formed from a combination of the words "milk" and "cocoa" in German. However, there is a theory that the brand was named after the famous singer Milka Ternina from Croatia. Now this brand with confidence can be called the most recognizable not only in Europe, but throughout the world. Since 2004, this chocolate has been sold in Russia. Now "Milka" is produced directly on the territory of this country at a specially built plant in the city of Pokrov, which is located in the Vladimir region. All popular chocolates are made hereMilka flavors.
Milka business cards - cow and lilac wrapper
The hallmark of this brand is a bright lilac wrapper and the famous cow with spots of the same color. However, the cow did not immediately acquire purple spots, and initially the packaging depicted an ordinary white cow on a purple background.
Suchard did not accidentally choose this color for packaging, as he expected that it would definitely attract attention, since no one had previously carried out such experiments. The founder of the brand was not mistaken, and now it is hard to imagine that the photos of Milka chocolates were of a different color. It is worth noting that the aforementioned cow became the symbol of Milka only in 1972.
Real cows were used to advertise the products, which were spray-painted with lilac-colored paint on their skin. This practice did not affect the he alth of animals, and the applied paint was easily washed off. During the active advertising campaign of chocolate in the 90s, the real finest hour came for a cow named Swallow, which was involved almost everywhere. It was she who became the most popular model of the Milka brand, and the manufacturer had to pay 6 thousand francs annually for the maintenance of his ward.
Milka commercials
Also, other endearing animals have recently been featured in chocolate commercials. In particular, in someepisodes of advertising you can see marmots, moles and bears. Of course, not without the presence of people. On the whole, each video advertising the Milka brand is memorable and attracts attention. To create a pleasant effect, they always use green alpine meadows, bright sun against the blue sky and amazingly beautiful nature.
Assortment of Milka chocolates
There are a huge number of flavors in the assortment of chocolate. As a rule, the size of the Milka chocolate bar is 90 and 100 grams, as well as a large format, the mass of which is 250 grams. Double the volume of a standard chocolate bar is often only obtained by the most sought-after flavors.
In addition to chocolate bars, under the Milka brand, dragees are produced, which first appeared on the market in 2011. Among buyers, two tastes of dragees found demand at once, one of which is chocolate-coated raisins combined with crispy flakes, and the second is hazelnuts in chocolate: milk and white.
In 2012, the unique Milka Bubbles chocolate bar was presented. This aerated chocolate became a real sensation and amazed everyone with its surprisingly light texture. The unusual shape of the bar itself, which looks like large bubbles filled with chocolate, will surprise even the most demanding customer. "Milka Bubbles" has flavors: regular milk chocolate with almonds and white chocolate with hazelnuts.
Milka in today's market
In 1990, the world famous brandpassed into the possession of a large American company Kraft Food. After that, the Milka chocolate bar began to be produced without the name of Suchard on the package. Now chocolate of this brand is produced not only in Switzerland, but also in other countries, as a result of which certain changes have also occurred on the label.
If earlier on the packaging you could see the inscription "Swiss milk chocolate", now they decided to remove it. More than 100 thousand tons of chocolates are produced at Milka factories every year. In 2011, "Milka" turned 110 years old, which indicates that no matter how many grams in the Milka chocolate bar, its unforgettable taste has been enjoyed for more than a century.
The main secret of Milka chocolate lies not only in the unique recipe, according to which real Alpine milk is added, but also in strict product quality control at all stages of production.
That's why both children and adults like Milka so much.
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