Coffee Brand: How Coffee Logos Affect Success

2024 Author: Isabella Gilson | [email protected]. Last modified: 2023-12-17 03:14

How to use a logo to stand out from competitors, attract attention, be remembered by customers, but not look too strange at the same time? In this article, we will understand the main reasons for the success of coffee logos and define the basic rules for creating bright, memorable logos.

The brightness and surprise of logos as the key to success

Coffee brands most often choose edible natural colors for their logos, namely a wide variety of brown and green shades, white is used as the basis. People tend to associate green with being close to nature, and brown with coffee itself. White color, in turn, implies purity and lightness.

In order to stand out from your direct competitors, you can resort to bright colors. Such coffee logos are perceived brightly, but at the same time organically, which is impossible not to notice in the product market. The approach to creating a logo using bright color is a great example of original style and the desire to stand out from the crowd.

Surprise elements onThe logo also bodes well for the company. Most often, coffee cup logos, coffee packaging and other promotional items contain coffee beans or small coffee cups, but because of this, most companies become similar to each other. In order to provide originality to your logo, it is enough to forget about templates and think wider - for example, instead of a coffee bean, draw a clock, a ship, a child's profile, an owl, or something else.

Non-standard form and unusual style

Have you noticed that most coffee brands have coffee logos in the form of a circle or oval, or do not have any specific shape at all? This is quite justified, because the coffee cup is round, and the grain is oval. But it's worth taking a chance and trying to create a logo of any other shape. For example, square, triangle or hexagon. Also, don't forget about the type of logo like text - this is a great way to give customers the opportunity to immediately remember the name. Use minimalism, heraldry, lettering and experiment with colors, because you need to first of all show your attitude to what you are working on, and not just demonstrate the finished product.

Style plays a big role in shaping the image of your product and coffee logo. Bet on the image, combine the corporate identity of the company and the logo with a unique idea. This will definitely make the perception of your brand deeper and more trusting. For example, you can use the style of the USSR, the Wild West, Hollywood, and so on.next.

The centuries-old history of the Jacobs brand and its logo

Jacobs coffee brand has a history that spans several centuries, and it began in 1895 with the opening of a tiny shop of biscuits, chocolate, tea, cocoa and coffee in Bremen by Johann Jacobs. It was the coffee beans that Jacobs was selling that became popular, and soon Johan moved to the shopping street, which was then the most popular in Bremen. In 1906, a factory for roasting coffee beans was founded, and after 7 years TM "Jacobs" was registered as a brand.

Over the centuries-old history of Jacobs coffee, the company's logo has undergone multiple changes, while remaining recognizable to the audience. Now the logo is textual with stylistic inclusions - the brand name is on a golden background, and steam rises above the first letter, like from a cup of coffee, and in the center of the golden ribbon there is a crown based on a coffee bean. Behind the gold ribbon, without going beyond the crown, there is a velvet green background that successfully harmonizes with the entire logo.