What is "Greenfield"? Tea Brand Success Secrets

2024 Author: Isabella Gilson | [email protected]. Last modified: 2023-12-17 03:14

Not many people know that the Greenfield tea brand, widespread and well-known in Russia, has by no means English roots, as the majority of the population mistakenly assumes. Let's find out what "Greenfield" is, get acquainted with the buyer to whom the products are oriented, mention the manufacturing company, and also consider the main assortment.

Brand Story

At the dawn of the new millennium, the St. Petersburg company "Orimi Trade" registered the mentioned trademark for a company specially created for the project, which was based in the UK. It was a well-thought-out marketing ploy that made an inexperienced Russian manufacturer think that tea is produced on the territory of Foggy Albion. Despite the fact that Orimi Trade products were in the price category above the average, and the tea assortment was designed for a we althy customer, the bright, memorable packaging design was not forgotten. In many ways, it was thanks to him that the products became recognizable.and popular. Competent advertising of Greenfield tea also contributed to this. The assortment also pleasantly surprised the general public, and consumer attention was quickly won.

One of the best-selling tea brands in Russia

So, competent advertising, deployed throughout Russia a little over ten years ago, worked. But if the quality of the product did not meet the declared price, then buyers, with all the we alth of manufacturers in the tea segment of goods, would quickly choose something else for themselves. However, throughout this period, the presented brand managed not only to seize a leading position in its niche, but also to maintain them to this day. If a simple layman does not know what Greenfield is, then this is rather strange, because at the moment it is the most popular tea in Russia. Today, Orimi Trade products account for more than 12% of the entire tea market in the country. But with the advent of elite varieties of the drink in the country, those that are usually used for real oriental ceremonies, it is necessary to position the Greenfield price segment rather as an average one. So, a tea consumer is a modern person looking for vivacity and richness of taste in it.

Rich assortment

In addition to the traditional and long-loved tea flavors of the brand, the manufacturing company is developing new directions. Original varieties of the drink are produced in pyramids, as well as the Greenfield set - a set of tea from 30 different options. With a box of 120 sachets, every gourmet will discover all the varied paletteblends that, depending on the strength and geographical origin of the tea leaves, can surprise with a unique taste.

The most popular varieties and brands of black tea

Before we mention the most popular varieties of this brand, let's briefly touch on their geographical origin - the place where the tea leaves are collected. Ceylon tea is designed for lovers of refined classics, not tart, but rich. Indian is preferred by all fans of cheerfulness and excellent taste. But the tea leaves, collected in hot Kenya, give the drink a tart and very strong taste. Chinese tea will appeal to connoisseurs of tenderness and sophistication.

If someone still does not know what Greenfield is, then it is necessary to start acquaintance with traditional black tea. List of the most popular varieties:

• Golden Ceylon;
• Earl Gray Fantasy (with citrus zest and bergamot);
• Classic Breakfast;
• Kenyan Sunrise;
• Delicate Keemun.

Green, fruit and herbal teas

Green tea can also be quite invigorating, an example of this is the Flying Dragon variety with a rich, invigorating aroma and unique taste. Green tea may contain jasmine petals and have a subtle, slightly sour aroma.

Herbal tea (including red) is very popular lately. The blends use chamomile, lemon balm and delicate mint petals, as well as Chinese hibiscus flower petals and pieces of dried apples. Stronger mint drinks are also very popular.

PleasePlease note that some types of tea contain artificial flavors that impart flavors such as grape, lotus flower or vanilla to the beverage.

Fruit teas are almost entirely flavored with lemon and orange zest.

We hope this article has helped the reader find the answer to the question of what Greenfield is. Happy tea drinking!