Turbo chewing gum: a detailed description and secrets of popularity

2024 Author: Isabella Gilson | [email protected]. Last modified: 2023-12-17 03:14

Those who are now about forty years old remember very well what Turbo chewing gum is. What is so remarkable about this product and why do many consider it a real attribute of the last century?

Interesting to know

Gum "Turbo" for many is a memory of a distant childhood. Of course, after all, in the late eighties, she was the subject of dreams of every teenager of the former USSR. At that time, our industry did not produce such products. This caused even more interest in the product. In the early nineties, Turbo chewing gum became especially popular.

For children, it was both food and fun. The children enjoyed the pleasant taste of chewing gum and competed with each other in the art of blowing bubbles. In every child's pocket one could find these small fragrant "cushions" in bright, colorful wrappers. Originally chewing gum"Turbo" was produced only with peach flavor. Later, other fruity flavors appeared. This aroused even more interest. The popularity of a simple, at first glance, product grew every day. Such a hype continued until the beginning of the 2000s, until the famous Wrigley, Stimorol, Dirol and Orbit came to replace the beloved "pillows".

Nice addition

But it wasn't just the product itself that aroused the children's interest. They were also attracted by the surprise that was under the wrapper. This is what distinguished the chewing gum "Turbo". The inserts were color photographs of various cars and motorcycles.

Most of them never appeared on our roads. Therefore, such pictures were the only opportunity to see such chic models. Naturally, they were of particular interest to boys. In addition to a colorful image, each insert contained a serial number and minimal information about a particular car. The photo showed cars of different types, which made it possible for the guys to collect entire thematic collections. Depending on the types of cars depicted on the inserts, the manufacturer has released three versions of chewing gum:

1. Super.
2. Classic.
3. Sport.

Each of them contained a certain number of models. In an effort to collect a complete collection, the guys exchanged similar pictures. Such communication was another nice bonus.

Bright wrappers

Turbo gum wrappers were also collectibles. Both boys and girls did this. True, the collection turned out, as a rule, small. After all, bright wrappers differed only in color. And there were only four of them:

• red;
• blue;
• yellow;
• green.

The wrapper itself contained a minimum of information. Those samples that were found on the territory of the former Union usually included:

• manufacturer's address;
• soft bubble gum inscription, which means "soft chewing gum";
• product name;
• no sticking inscription, which translates as "unglued";
• mark new, which means "new";
• flags with a pattern of black and white squares that are used to signal the start of a racing competition.

Collecting such collections in those days was not easy. Similar products in the retail network were expensive. Therefore, few could afford to buy them in whole packages. Typically, children bought chewing gum with pocket money received from their parents, or received as a reward. But this only increased the desire of small collectors.

Manufacturing company

Few people know where the Turbo chewing gum was actually produced for the first time. The manufacturer of this popular product is the Turkish corporation Kent Gida. Studying the market and the desires of buyers, the company's management came to the conclusion that frames from cartoons and decals, which were previously used in Donald chewing gum, have lost their formerinterest. Children always want something new. For a product to be bought, it must be somehow different from the rest.

The original liners just became the highlight that allowed the new product to adequately present itself on the market. Constantly conducting marketing research, the company's specialists eventually realized that interest in classic car models had dropped significantly. Therefore, in 1999, the release of the Classic series was discontinued. And in 2008, the product was completely discontinued. Only five years later, the new Turkish company PowerGum received all the rights to the famous trademark and continued to produce the popular chewing gum in the same format.