Why was Fanta Grapes discontinued?

2024 Author: Isabella Gilson | [email protected]. Last modified: 2023-12-17 03:14

Carbonated drinks got their success back in the middle of the 19th century, when their active production began. Now there are a lot of soda lovers, young and old, because it quenches thirst, refreshes, has a pleasant taste and color. Manufacturers of these drinks come up with more and more flavors, shades, improve packaging, improve advertising. This article will focus on one of the most famous sodas, that is, "Fante". What are the flavors? When was Fanta Grapes released? Why was it taken out of production? You will learn all this in our article.

Drink "Fanta"

Now the brand belongs to the Coca-Cola Company. But initially the drink appeared during the Second World War in the Third Reich. Germany could not produce "Coca-Cola" because of the ban on the import of a special syrup, which was needed to create it. Then Max Kite, responsible for the creation of Coca-Cola inGermany, created his own soda, which was a mixture of apple pomace and whey, the color of the drink turned yellow. The name "Fanta" comes from the German word Fantasie thanks to one of the participants in the creation of a carbonated drink.

In Nazi Germany, "Fanta" was very fond of, over 3 million bottles have been sold in 3 years since its creation. This drink was drunk even by the soldiers during the hard battle.

The main factory for the production of "Fanta" in Essen was destroyed 3 times, so the creator had to transfer production outside the city. In 1945, the production of Coca-Cola was again approved in Germany, so Coca-Cola and Fanta were produced in the country until 1958.

"Coca-Cola" acquired the company "Fanta" 20 years after its creation, that is, in 1960. Since then, this drink has spread throughout the world, changing more than once and acquiring new flavors and colors.

Assortment and "Fanta" with grape flavor

Since the appearance of a new drink in the Coca-Cola Company, it has undergone many changes. More than 100 flavors have appeared in over 50 years, but many of them have been discontinued due to unpopularity.

Classic and unchanged is the orange Fanta, it has always been, is and will be. It was produced until 2017, then the manufacturers reduced the amount of sugar, and abandoned the old version. In 2018, an orange "Fanta" without calories was released.

There are alsoFanta flavors: grape, strawberry, tangerine, citrus, lemon, pear, apple, exotic, maracanas, mango, pineapple.

Only 5 flavors are available in Russia, because in every country where a particular flavor is unpopular, it is discontinued.

In the country of origin, that is, the USA, there are the most flavors, since all types are popular there, so they remain on the shelves. In addition to the ones mentioned above, there is also Fanta in Fruit Punch, Peach, Lemon Fire, Toronja and many more.

Why is Fanta Grapes discontinued?

As we can see, this brand has a lot of flavors, but most of them are discontinued. What are the reasons for refusing new drinks? It's not just unpopularity (most often the taste was not liked by buyers because of the large amount of sugar or dyes).

But what about popular flavors? For example, "Fanta" with the taste of grapes fell in love with a lot of people, but it existed on the market for only 3 years (2011-2014). Everything is very simple, the fact is that the invention of new tastes is nothing more than attracting attention, that is, an advertising campaign. Seen in a store or on TV, a person will want to try, then sales will increase dramatically.

So it happened with "Fanta grapes". She got a lot of fans, even in Russia, but the company did not plan to continue the release of this taste, because this is all a publicity stunt that attracted new customers. Since they liked this drink, then,most likely, they will buy the next, if only to just try. It turns out that the developers to some extent do not respect the opinion of their customers about tastes, and especially about "Fanta grapes", because this soda has gathered the most fans.

Conclusion

So, in this article, we learned that the beloved carbonated drink Fanta appeared in Nazi Germany during the Second World War. Soda gained its worldwide popularity only when Coca-Cola bought the brand.

Fanta has many flavors besides orange: apple, strawberry, mango, citrus, peach and others. But all of them, except for the classic orange, will sooner or later disappear from the shelves. Even the beloved "Fanta Grapes" was an advertising campaign.