2024 Author: Isabella Gilson | [email protected]. Last modified: 2023-12-17 03:14
Hiltop tea is a product manufactured by the well-known Russian company Maximum Gifts. Over the years of operation, the company has been able to achieve recognition not only from compatriots, but also from foreign lovers of the drink, which is popular all over the world.
Interesting idea
As far back as the nineties of the last century, the Russian company "Maximum" began to promote the Hilltop brand it created on the tea market. Over time, the head of the company, Andrey Viktorovich Safonov, had a great idea to sell this product in the form of a kind of gift. So, Hilltop tea became the main product, and the company chose the main direction for itself - the promotion and sale of original products. The idea turned out to be quite interesting. Hilltop tea appeared on store shelves in a variety of non-standard packages:
- ceramic teapots;
- tin, cardboard and wooden boxes.
Different types of tea are packaged inside:
- green;
- black;
- flavored;
- oolong.
The raw materials for production come from Ceylon, Germany, India and China. This in itself is a guarantee of the high quality of the finished product. Today, Hilltop tea is a popular product, the demand for which is growing every day.
Christmas motives
Focusing mainly on the production of gift products, the company "Maximum" decided to change its name. To be recognizable, it is necessary to consider all possibilities. Today, it is known to numerous customers and partners as "Maximum Gifts". Thanks to the efforts of a well-coordinated team, where each employee is a specialist in his field, the company has achieved that the Hilltop trademark has become the undisputed leader in the gift tea segment. Particular attention in this direction is given to the New Year celebrations.
Designers and technologists of the company did a good job in this direction in order to interest the buyer and promote Hilltop tea on the market as much as possible. New Year's gift is presented in the form:
- figurines (porcelain and ceramic);
- boxes (tin and cardboard) imitating Christmas decorations;
- music boxes with festive melodies;
- 3D cans with winter-themed designs.
The result is a wonderfully colorful souvenir that will be a great gift for family and friends on the eve of the upcoming holidays.
Ancient tradition
The idea of using tea as a gift was born many years ago in China. There for every guestin the house, instead of a greeting, the first thing they offered was to drink a cup of fragrant drink. This was considered a sign of special respect. The management of the company "Maximum Gifts" decided to take this tradition as a basis for the development of new models of packaging for their products. Each product outwardly resembled a kind of souvenir. Since then, the gift set of tea has become the main direction of development of the well-known Russian corporation. New packaging was created in the form of tubes filled with a product with a variety of flavors. Whole thematic collections appeared, represented by tin boxes, which included several varieties of tea at the same time.
Such sets have become very popular. It is known that Russia is a country where tea is treated with due respect. Without it, as a rule, not a single celebration can do. That is why such a gastronomic gift for our compatriots is especially relevant.
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