2024 Author: Isabella Gilson | [email protected]. Last modified: 2023-12-17 03:14
Jockey coffee appeared in Russia relatively recently, about 15 years ago, to be exact in 1999. Almost immediately, he fell in love with consumers and is still in great demand. Millions of Russians prefer it to any other varieties. And this is not surprising, because for a fairly moderate fee you get a decent high quality product.
Why "Jockey" is so popular
This is undoubtedly the merit of technologists and managers of the Orimi Trade company. In order to get a rich and rich taste, the St. Petersburg company buys high-quality Arabica beans from Brazil, India and Bolivia. Coffee "Jockey" occupies a huge percentage of the consumer market, about a third of total sales. This indicates the highest quality and recognition by customers of the brand. In addition to purchasing high-quality grain, the company also took care of the technical side of production. Modern technology for processing, roasting, grinding coffee beans and their packaging allows us to provide the market with the necessary volumes of excellent products.
Until recently, there was a good tradition among Russians - when they came to visit, they brought a package of their favorite drink with them, most often it turned out to bethis brand of coffee. So, fame quickly spread, and in every home, the "Jockey" became a symbol of good morning, cheerfulness and good mood.
Jockey coffee varieties
The sales market offers a flavored drink in its most diverse forms, and everyone finds their consumer. The famous series offers you the following types:
- Grounded, the most popular variety and most valued by consumers.
- Coffee beans is a true drink of gourmets who know a lot about its taste and aroma. It is in this case that you can be sure that you have fully taken into account the entire technology of preparing a morning drink and get an excellent result.
- Instant coffee drink with various additives is an option for the busiest. It does not differ in richness of taste and aroma, but as an express option it helps out in a busy workday schedule.
What to choose from this series
If you have enough time or drink a fragrant drink only on weekends, then choose Jockey coffee beans. This is how you can experience that unique aroma. Thick and seductive, it will hover in the kitchen for a long time. Additionally, you will need to purchase a coffee grinder, and then making coffee will turn into a real ritual. The grains in the package are already fried, it will not take time to waste. Pour them into a manual or electric coffee grinder and turn them into powder. This is not a finished product yet.can be filled with boiling water. It still needs to be properly welded, but we'll talk about that a little later.
An added bonus is the fact that it is coffee beans that last longer and have a unique taste and aroma. He is the bearer of the maximum amount of his original qualities.
The second popular option is Jockey ground coffee. It differs from the previous one by some savings in time and money. You do not need a coffee grinder, the grain is not only roasted in advance, but also ground. But it's not instant coffee. It also needs to be properly prepared in order to get a strong, rich and aromatic drink. With a large lack of time, you can simply pour it with boiling water in a cup, and when the grain particles sink to the bottom, drink it. But in this case, the drink loses a lot. The grain does not have enough temperature to release all the flavor, the volume of the cup is too small, and the boiling water cools down quickly. Therefore, it is better not to practice this way.
The last look is instant coffee. Thanks to high-quality packaging, it is stored for a very long time. In principle, it has little in common with real coffee, but it saves time remarkably, which is especially important in the rhythm of a big city. In addition, you do not have to buy a Turku and acquire special knowledge in making coffee. You only need to pour boiling water over the powder - and you can drink it. Instant coffee bags are available in a variety of flavors, which can please the less demanding customer. For connoisseurs, chemical flavorings and flavors in coffee are completely unacceptable.
How to make Turkish coffee
If you bought a product in grains and ground it yourself or bought a ready-made powder right away, then you still have to learn the secret of making a fragrant drink in practice. So, you will need a Turk - a small vessel, a bit like a vase, it is better if it is copper, and a stove. Preferably gas, but this is not too critical. In addition, arm yourself with a long-handled spoon, immediately prepare cups, water, coffee powder, sugar and spices.
Let's start the ritual, we will prepare Turkish coffee. First you need to warm it over low heat, then pour in the powder, while without water. You can calculate the amount based on the proportion of 7 g per 60 ml of water. Simply put, one heaping teaspoon for each small cup. If you like very strong, or vice versa, you can vary. Warm up the powder a little and then pour it with cold water.
While the water is heating, pour boiling water into the cups, this will keep them warm by the time you pour the drink. Stir the coffee and remove the light foam with a spoon. It should be put in cups, after pouring water out of them. As soon as the coffee begins to rise in the Turk, the process is almost complete. Remove it from the heat, stir, then set aside for a couple of seconds and pour into cups. The light foam that you put there will beautifully frame the drink.
Oriental Jockey
This is the most popular type of this variety. Oriental Jockey coffee is a unique blend of Arabica,collected in America and Africa. You have to try it, words can't describe it. It has hints of fruit, the aftertaste of expensive wine, and an amazing aroma of chocolate. If you are a spicy coffee lover, you can add cinnamon, ginger, vanilla or any other ingredient to your taste, then the drink will get an extra charm.
This variety is perfect for making real espresso. A blend of grains gives you the opportunity to experience a stunning duet of delicate, creamy flavors and exotic spices.
Classic Jockey
This drink has a smooth and well-balanced taste. It is based on a blend of exquisite Arabica beans:
- Colombian beans are a delicate shade of real chocolate. Connoisseurs will definitely appreciate it.
- Brazilian Arabica makes the drink strong, thick and rich.
- Kenyan varieties add some sourness, which is considered good form. If you don't like her, then choose another "Jockey" for yourself.
Price
This is the main factor that determines the choice of Jockey coffee. The price is very affordable, in comparison with other varieties even low. A pack of Oriental coffee (250 g) will cost you only 125 rubles. Reliable vacuum packaging protects ground grains from contact with air, which ensures their excellent safety. For comparison, the same package of "Chibo" costs 215 rubles. Coffee beans are slightly cheaper, starting at 90 rubles per pack.
Reviews
All positive reviews without exception. The wide range and availability of the product, excellent taste and incomparable aroma are emphasized. In addition, consumers highly appreciated the vacuum packaging, which allows ground coffee to retain maximum taste and color. Its large volume allows you to enjoy an incomparable taste for many days in a row.
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