Drink VIKO juice - live easy and bright

2024 Author: Isabella Gilson | [email protected]. Last modified: 2023-12-17 03:14

For more than 15 years, VIKO juices have been delighting their fans with a bright natural taste, no less bright attractive appearance and the slogan "Drink VIKO - live easy" that has firmly entered everyday life.

Southern Juice Company

Viko juice producer, Southern Juice Company (YSC), until 2016 was called Interagrosystems LLC. Initially, the company was opened on the basis of a food processing plant in the city of Belorechensk in 1989 with the aim of producing concentrated apple juice for export. Later, the processing of cherries and plums was added, and the production of concentrated juices from these fruits was launched. The enterprise at one time became one of the first producers of juice in cardboard packaging in the country.

Today, Yuzhnaya Juice Company is a modern full-cycle production complex with its own testing center and the necessary facilities for fruit processing, production of nectars containing juice, soft drinks and juices, and baby food. The company has its own logistics center, designedto store over 11 million liters of products.

Product line

Today, the company's products on the market are represented by almost 150 types of juices, soft drinks, mineral water and kvass. The YSK line of juices and nectars is represented by the following trademarks:

• VIKO.
• "Gifts of the Kuban".
• "Good day";
• "Native".
• Juicy Valley.
• "Masha and the Bear".
• Angry Birds.
• "Ladushki" (products for the smallest consumers - children of the first year of life).

Flagship production - juices "VIKO"

The company's calling card for more than a decade and a half has been the VIKO trademark, a flagship brand that tells the consumer more than the name of the manufacturer itself. The successful, easy-to-remember advertising slogan "Drink Vico - live easy" promoted the product on the market.

In 2013, following the results of a brand audit conducted a year earlier, the company began rebranding the brand. The idea of the unity of music and taste became the basis for the new positioning of VIKO juice. Similar to the existence of different directions in music, it was decided to present several lines of nectars and juices under one brand, which, according to the plans of marketers, were supposed to “sound” as separate musical parts.

Assortment

The first line - "VIKO Solo" - is represented by 14 flavors, produced in packs of 1 and 0.2 liters. The name of the line reflects the essence of the product: most of the nectars and juices of thislines are monoflavors, i.e. prepared from one type of fruit or berry. Among them:

• unclarified and clarified juices (apple, orange, grapefruit, etc.);
• juices with pulp (pineapple, tomato, plum);
• nectars (cherry, peach, blackcurrant).

Another "musical" line - "VIKO Country" - was opened with a new product, which was straight-pressed apple juice. It is produced with minimal industrial processing from fruits harvested immediately before use. The trick is that, thanks to a special technology, it was possible to achieve such a taste, color and consistency of the product, which make it as similar as possible to “live” homemade juice.

Despite the predominance of single flavors, there are also products made from several types of fruits and berries: nectar from forest berries, grape-apple juice, Exotic nectar from tropical fruits.

Packaging

Changes have affected not only the product range, but also the packaging solution. The company held a creative tender for the development of packaging design. According to the results of a quantitative study of buyers, the winner was chosen - the Depot WPF branding agency, thanks to which not only the appearance of the package has changed, but also its shape. "Combiblock" was replaced by a more elegant "Combifit". The rich red color attracted the eyes of buyers from afar, and the letter "B" of the logo received a noticeable resemblance to a treble clef. Conducted advertising campaign in the media and on TVcontributed to the integration of the new brand image.

But this bright innovation was not the last. To date, VIKO juices delight customers not only with their taste and quality, but also with an updated packaging design. The entire line of the brand has switched to the Prism packaging format. Soft lines are successfully combined with a bright fruity theme of the packaging, attracting the attention of not only the brand's regular connoisseurs, but also new interested buyers.

Reliable and safe production

All the company's products have been state registered and meet all the necessary quality and food safety standards according to ISO. In addition, the juice passes daily strict control. The company's products are packed in aseptic cardboard boxes from the world's leading manufacturers Tetra Pak and Combiblock, which guarantee the preservation of the quality and reliability of products and allow them to be stored for a long time without adding preservatives.

Juice is pasteurized before bottling in a gentle mode, which consists in rapid heating and the same rapid cooling of the product. The process, which takes a few minutes, allows you to destroy all microbes and at the same time preserve the nutrients and vitamins contained in the product.

Consumer Reviews

The vast majority of buyers of VIKO nectars and juices note its bright natural taste, and the relatively low price (on average 60-65 rubles per liter package) makes the product a premiumpublic quality. The absence of preservatives allows children from the age of three to consume the juice. The packaging is very convenient, the drink is poured from it easily and evenly. Bright and attractive packaging is not ashamed to put on the table. Juice "VIKO" undoubtedly deserved its positive reviews.