2025 Author: Isabella Gilson | [email protected]. Last modified: 2025-01-23 12:50
Few people from the adult population of the Earth do not know that "Hennessy" is cognac, moreover, the most famous of the best representatives of this drink. But many do not realize that this French alcohol was created not at all by a Frenchman, but by an Irishman who knew a lot about high-grade alcohol. Back in 1765, when Richard Hennessy finished his service in the troops of King Louis the 15th of France, he settled in the city of Cognac in southwestern France. He liked the local brandy so much that the former military man decided to start producing strong alcoholic beverages. In the same year, the Hennessy trademark was registered, which was decorated with an emblem borrowed from the captain's family coat of arms in the form of a hand in armor with a raised halberd.
"Hennessy" is cognac, which already a hundred years after its creation was on the tables of almost all the royal families of Europe, including the Romanovs. In Russia, this drink appeared in 1818 in the court of the king, and ten years later the first official sales office of Hennessy opened in St. Petersburg.
Cognac of this brandgained worldwide popularity - almost 90% of its production was exported. At the same time, it should be noted that the heirs of Hennessy actively conquered the markets not only in Europe and North America, both Australia and Asia could not resist their product. The highlight of the marketing policy of this brand has always been that "Hennessy" is a cognac that not only adapted to the national characteristics of a particular country, but also took the best from each culture and mentality. So, for example, the elegance of the rounded lines of the signature Hennessy bottle is the influence of the artistic tradition of Japan.
Surprisingly, the heirs of its founder are still at the helm of the company. Today it is Maurice-Richard Hennessy - a direct descendant of the captain of the army of Louis XV, who more than 250 years ago created an amazing cognac and gave it his name. The Hennessy company is an extremely family business. So, back in 1800, Jan Filho was appointed the chief keeper of the cellars and winemaker of Hennessy. Today, his seventh descendant works in the same position!
This drink was designed for an elite customer, that is, not everyone can afford to drink alcohol of this price range. However, paradoxically, it is Hennessy cognac (05 liters) that is considered the leader of the mass cognac market. Perhaps this fact can be explained by the fact that for fifty million vintage "Hennessy" produced by the company of the same name, there are three to four times more counterfeit bottled innear abroad. What does it say? The fact that when buying Hennessy cognac, the price of 05 liters of which cannot be less than $50, you risk buying a drink that is very far from the original one.
Faking this cognac began almost immediately after its creation. At that time, it was sold in barrels, which greatly simplified the task, because not everyone could taste the real Hennessy from a fake. Today, this cognac is sold in exclusive containers of various sizes. The cost of these bottles is considerable in itself, which means that you can first of all distinguish the original product from the counterfeit by the packaging and the bottle.
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