2024 Author: Isabella Gilson | [email protected]. Last modified: 2023-12-17 03:14
Widely known all over the world brand of rum "Varadero" appeared on the Russian market relatively recently. This brand is rapidly gaining popularity among connoisseurs of strong alcoholic beverages due to the use of high-quality raw materials and unusual taste characteristics of the final product. We will tell about the history of rum, its classification and much more in this article.
A trip to history
Facundo Bacardi Masso was born in the city of Sitges, which is located on the Mediterranean coast in northeastern Spain. At the age of 15, he moved to Cuba, which was a Spanish colony in the first half of the 19th century. There, Facundo starts working for his brother José, the owner of a grocery store. The enterprising Spaniard then decides to open his own wine business. The idea brings success to Facundo, and he is actively involved in the development of the company. At this time, he meets his future wife, Amalia Moreau. Her family owned a coffee plantation thatallowed to give a good dowry to her daughter.
In the second half of the 19th century, two powerful earthquakes occurred in the city of Santiago de Cuba, after which a terrible cholera epidemic broke out. Very few at that time managed to keep their business. At the same time, the Spanish government begins to support the Cubans, who will be able to develop new technologies for the production of rum. Facundo Bacardi decides to try his hand at a new field. Thus, the enterprising Spaniard began to independently study the entire process of producing a drink. The starting materials are sugarcane stalks and yeast. The intermediate product is then aged in oak barrels, which are previously subjected to a toasting process. The last stage of production is the passage of rum through a carbon filter. This innovative idea belongs entirely to Don Facundo.
Facundo Bacardi's experiments ended successfully, thanks to which the taste of rum was significantly improved. So he decides to invest all his savings in buying a rum distillery.
Creating a trademark
When creating a memorable trademark for bottles of rum, it was necessary to remember that the majority of the local population of the island of Cuba are people who are not literate. Therefore, the label must show a symbol that is understandable and close to every Cuban. After much deliberation, it was decided to put a bat on the label, which in Cuba is a symbol of family happiness and good luck. Ideabelonged to Facundo's wife, and she brought unprecedented success to the entire enterprise.
Brand development
After the first release of finished products to the local market, it became clear that Cubans liked it. A few years after the above event, Bacardi rum was awarded an international award, and a year later, the head of the family and the founder of the company, Facundo Bacardi Masso, dies. The reins of government are passing to his son - Emilio Bacardi, who became famous as a fighter for the freedom of Cuba, and later as a prominent statesman.
At the end of the 19th century, the company received a privilege - the status of "supplier of the Spanish royal court", which allowed the coat of arms of the Spanish royal family to be depicted on the label. Rum sales are steadily growing, and Emilio decides to open another distillery in Mexico.
In the United States of America, meanwhile, Prohibition was passed, which was subsequently repealed. This fact allowed the company to develop new markets.
In the middle of the 20th century, the political situation in Cuba becomes unstable, so the Bacardi family transfers their assets to the Bahamas, and they themselves decide to move to the United States.
Meanwhile, the famous rebel leader, Fidel Castro, comes to power. Following his political course, all enterprises are subject to nationalization. However, Bacardi & Compania retained a controlling stake, and at the end of the 20th century added the vermouth manufacturer Martini and Rossi to it. The combined company was namedBacardi-Martini and became one of the largest concerns in the world.
Symbol of the company's success
The symbol of Bacardi's success is the palm tree that grew near the first factory building bought by Facundo Bacardi. The heirs of the company claim that the tree began to wither just before the Cuban Revolution, as if warning of hard times for the business. This event was taken by the Bacardi family as a bad omen. Currently, palm trees are traditionally planted at all offices and workshops of the company.
Types of rum "Varadero"
The company produces several varieties of rum. The most popular drinks from the product line are discussed below.
Transparent rum "Varadero Silver Dry" is aged in barrels for about 1.5 years and is the youngest drink. Its aroma contains notes of oak and molasses, and in the taste characteristics you can catch the pulp of coconut, ripe melon and aloe.
Rum "Varadero Añejo 3 years" is aged in barrel for three years. It has a golden yellow color, and fruity notes are clearly felt in the aroma. The taste of the drink gives off spices, notes of ripe fruit and oak.
Rum "Varadero Añejo 5 years" has a golden color with a hint of amber. The aroma is dominated by notes of spices and ripe fruits, the taste of the drink contains citrus and vanilla notes.
Rum "Varadero Añejo 7 years old" has an amber color. Its aroma contains notes of citrus, dry grass, spices and ripefruits. The taste of the drink is sweet and has a long aftertaste. The aging period in oak barrels of this type of Varadero rum is 7 years.
And the last kind of drink. Rum "Varadero Añejo 15 years" has a dark amber color. The aroma contains notes of dried fruits, spices and oak. The taste of the drink is characterized by an unusual sweetness with hints of dried fruit.
Production secrets
There are many legends and conjectures about how the producers of this drink manage to achieve high quality and taste characteristics of the product. The main secret of the production of Varadero rum is that the company's technologists carefully monitor the quality of the raw materials used to produce the drink. The main ingredient - sugarcane - is subjected to special attention. Only the finest varieties of rum are used to produce rum.
The oak barrels that are used to age the rum undergo a toasting process, which makes the final product even softer. After firing, the barrels are collected again, and the cracks are clogged with sugarcane leaves.
Rum "Varadero": reviews
This product appeared in our country relatively recently, so there are few reviews about it yet. The most respected of the entire product line among connoisseurs of strong alcoholic beverages is the rum "Varadero Anejo 7 years". It is advised to use it in its pure form with a little ice.
Rum "VaraderoSilver Dry "is the most budget drink among the entire product line. Many consumers noted that this product is well suited for a fun cocktail party, as there are many recipes for rum-based cocktails. It is not recommended to use it in its pure form, as the taste is rough.
Using culture
Rum "Varadero" transparent color is ideal for cocktails, the recipes of which there are a huge variety. It can be diluted with Coca-Cola, various juices and soda.
Rum of dark colors is used in its pure form. It is worth noting that before serving, the drink should be slightly cooled. It is also allowed to add ice and lemon juice to rum to soften the taste.
Rum goes well with fruits, salads, meat, seafood and fish. Fruit can be sprinkled with a little cinnamon before serving.
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