2024 Author: Isabella Gilson | [email protected]. Last modified: 2023-12-17 03:14
It's safe to say that Corona beer is Mexico's national pride. This product brought world fame to his country.
Stages of a difficult path
It all started in the 16th century, when the Spaniard Alonso de Harera taught the Mexicans to prepare a wonderful drink from ordinary barley, roasted by the rays of the scorching sun. The locals liked the idea. Beginning brewers set to work with enthusiasm, and soon a completely new taste of the product that everyone loved was created. Corona beer was first released back in 1925. It happened in Mexico City at the brewery of the Grupo Modelo corporation. The drink received the highest rating, and the start-up enterprise began to sharply increase its turnover. Three years later, the number of bottles of manufactured products reached 8 million pieces. The product sold out with a bang. This state of affairs was largely facilitated by the policy of the company's management, the main principles of which were: high quality of the product and growth in its production volumes. To expand the sales network in the thirties of the last century, the first batch was sent abroad. This is how Corona became known in the United States of America.
Entering the global market
Grupo Modelo was confidently moving towards its goal with leaps and bounds. Production was constantly expanding, new factories were put into operation. The Mexicans were very proud of the new product and considered it the best among the known analogues. In the forties, a special advertising slogan was even created, which read: "And twenty million Mexicans cannot be wrong." Years passed, and soon Corona beer began its triumphal march around the world. In 1985, residents of Australia, Japan, New Zealand and some European countries were able to try it for the first time. The result was simply stunning. The new beer was indeed recognized. He was especially loved in America. In this country, Corona ranked second in popularity among all beers supplied from abroad. And by the end of the nineties, it had already become the undisputed leader. Currently, about 170 countries have entered into agreements with Mexico for the supply of the famous local product. The real era of the Crown has arrived.
Top Selling
The most popular among the drinks produced by Grupo Modelo is Corona Extra beer. This pale filtered lager is 4.5% ABV. The taste of the drink is light, delicate and slightly dry. The aroma contains notes of m alt, grain and corn with a barely noticeable bitterness of hops. After each sip, a pleasant, slightly sweet aftertaste remains in the mouth. The light golden color product is produced, as a rule,unclarified. This beer has its own old legend. They say that once a lion, who is considered the king of all animals, tried it and was indescribably delighted. He liked the beer so much that the beast even grew wings. He was ready to give up his royal crown in order to be able to enjoy his favorite drink at any time. Since then, the winged lion has been called the griffin, and the magic beer has been called Corona. And now both of them are on the label of the famous drink.
Mexican beer for Russians
Starting from 2014, Russian beer drinkers will be able to appreciate the art of Mexican brewers for themselves. Corona beer in Russia will be represented by SUN InBev. It will become a distributor of the famous product on the territory of our country. Now beer will be delivered through it to wholesale depots and directly to stores. The product goes on sale in the original bottle with a capacity of 0.355 liters. The container is completed in multipacks of six bottles each. The packaging is very convenient and ergonomic. In specialized bars, this product is usually served chilled to the buyer. In addition, traditionally, the bottle must be opened, and a small slice of lime or lemon should be inserted into the neck. This method came to us from Mexico itself. There are, as you know, a lot of insects. Therefore, visitors, leaving the bottle on the table, cover the neck with a piece of citrus. This is done only for forced sanitation purposes and in no way affects the taste of the drink.
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