2024 Author: Isabella Gilson | [email protected]. Last modified: 2023-12-17 03:14
In the mind of an ordinary Russian, there are 3 meals: a light breakfast, a set lunch at work and a delicious family dinner. Sometimes an afternoon snack is added to this list, but mostly in children. However, in the 1990s, the situation changed somewhat, and more and more restaurants, cafes and other establishments began to invite visitors to lunch. "What is it? Breakfast, lunch or dinner?" many asked themselves in bewilderment. A lot of time has passed since then, but the situation has not changed dramatically. The confusion with the word "lunch" still remains.
Please don't get confused
So, the very word "lunch", or lunch, came to the Russian language from English-speaking countries (Great Britain, USA, etc.). They designate a daily meal a little more satisfying than breakfast, but not as dense as lunch. This is where the differences arise. Even 30-40 years ago, when answering the question of what lunch is, it was correct to say that this is a second breakfast. This meal took place around 11-12 o'clock, unlike lunch, which could take place no earlier than 3 o'clock in the afternoon.
Today,when most English people no longer need to get up so early, and the number of meals was reduced to three, meals moved closer to 12.00-13.00. In fact, lunch moved the English lunch (dinner) to a later time and practically abolished the concept of "dinner" (or supper). It is very important not to confuse these concepts when communicating with the British and Americans. Therefore, today we can say with confidence about lunch that this is lunch in the Russian sense.
Business and lunch - what do they have in common?
But if the word lunch is still familiar to many from English lessons, then the expression "business lunch" still baffles some. I wonder what is hidden under it? To do this, it is good to understand the origin of this concept.
Enterprising Americans cherished every minute, and therefore often used meals to communicate with colleagues and partners. Lunch was perfect both in time and in amount of food taken. After all, by noon, any news that could be discussed was already known, moreover, according to the rules of etiquette, you can invite you to lunch just by calling on the phone, even a festive table decoration is not required. From the combination of the English words business and lunch, the designation of such a meal appeared. Now it is quite obvious what a business lunch is.
Currently…
However, it is unlikely that restaurants, cafes and bistros, offering their customers business lunches, put the same idea into the concept. In fact, this is a set lunch, consisting of the first, second, salad and drink. As sad as it is, butit is very reminiscent of the Soviet canteen in its worst sense, besides, "middle hand" establishments often use cheap ingredients for cooking. All this affects the quality.
In a high-class restaurant, they understand a little differently what a business lunch is. For them, this is a way to attract visitors to a refined, and therefore more expensive dinner. Therefore, in such complex dinners there will be all the same dishes, but already selected according to the taste combination. Lowering the price is nothing more than a marketing ploy. It is unlikely that the majority will dare to go to an expensive institution without recommendations. But paying 200-300 rubles for a trial lunch will be affordable for many. If a client says about a modest lunch that it is delicious, then he will probably want to visit this restaurant more than once.
A little more confusion
Probably in order to completely confuse the average Russian, the phrase "lunch control" was coined in English. What is it and what does it have to do with nutrition? Actually - none. In fact, these are the difficulties of translation (or, more correctly, transcription). In English, it looks like launch control and literally means "launch control". This term is used by motorists to refer to an electronic quick start system. Obviously, this has nothing to do with the word lunch.
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