2024 Author: Isabella Gilson | [email protected]. Last modified: 2023-12-17 03:14
This brand of chocolate is loved even by modern spoiled children, and in the old days "Alenka" was the best gift for any Soviet child. We often ask ourselves, who produces the chocolate "Alenka"? Here we will tell you in detail about it.
From history
In the 60s, the government of the country adopted a new food program. One of her points sounded like "development of new chocolate." The best confectioners of the country had to make this idea a reality. From the one who produces chocolate "Alenka" (or will produce), they expected that the new confectionery product would be tasty, inexpensive, and most importantly - dairy. This was explained by the fact that in the Soviet Union they produced mainly dark chocolate, which children did not like too much. This was due to the fact that there was a shortage of powdered milk in the country, but the development of animal husbandry removed this problem.
The recipe for the new product was developed at several confectionery factories. At first, the experiments were not very successful. If milkthey added a lot, the tile was not molded, if it was not enough, then it was not very tasty. In 1966, at the Krasny Oktyabr factory, the correct proportion of ingredients was selected. The final recipe was approved a year later. It included cocoa butter, powdered sugar, cocoa liquor, cream powder, vanilla essence, milk powder, thinner. The fat content of the chocolate was 37.3 percent. Thus, we found out that the manufacturer of chocolate "Alenka" is the factory "Red October". She is to this day.
Cover face
Initially, Alyonushka from Vasnetsov's painting was supposed to be on the wrapper. It was she who gave the name to the new delicacy. But it turned out that Alyonushka was already depicted on the label of another factory. It did not last long, because the party officials did not like it. They considered that a negative association could arise: a happy childhood, and a barefoot girl. Finally, they decided not to refuse the name, but only changed it, now the confectionery product was called not "Alenushka", but "Alenka". The people did not know about these intrigues and believed that chocolate was named after the daughter of Valentina Tereshkova. Other people this
the romantic version is supported in the part that concerns the daughter, only in their opinion that was the name of the child of Yuri Gagarin.
Both cosmonauts were growing little Helens. This is not surprising: in those years, every tenth girl bore this popular name. To those who produce chocolate "Alenka",The task was to choose a face that everyone would like. The usual big-eyed baby in a headscarf did not appear immediately. First, the label was decorated with painted little girls and older ladies. The design was thematic: a snow maiden flaunted on a delicacy released for the New Year, on May Day samples - a girl with carnations, hurrying to a demonstration. The newspaper published information about the competition for the best photo of a girl. The picture of the photojournalist Gerinas, which depicted his daughter, also Lena, won. The artist Maslov created an image from a photograph, which has been placed on the label for many years. The girl became blue-eyed, with fuller lips and an elongated oval face.
How much does chocolate "Alenka" cost
This brand of chocolate has become the most popular in the USSR. This was explained by the fact that, with excellent taste, "Alenka" cost 80 kopecks, while dark chocolate had a price of more than a ruble. In our time, the cost of "Alenka" has remained affordable. In stores, this chocolate can be bought at a price of 35 to 55 rubles, a little cheaper in small wholesale.
Now you know who produces chocolate "Alenka", how it appeared and who is depicted on its label.
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