2024 Author: Isabella Gilson | [email protected]. Last modified: 2023-12-17 03:14
Perhaps Alenka is the most famous chocolate in Russia. What is the name of the chocolate company "Alenka"? What is its history? Its history began in 1964. At the meeting of the Communist Party there was a discussion of the successes achieved in agriculture. The idea was to create delicious chocolate. At first glance, the requirements were simple: it must be tasty, always milky and affordable.
What is the name of the chocolate company "Alenka"? From historyThe Red October factory was supposed to put this wish into practice. The first experiments were unsuccessful. If too much milk was poured in, then the tile did not form, if too little, then it was not very tasty. In 1966, it turned out to find the right combination of ingredients.
Chocolate "Alenka". Photo fromcoversThere are legends among the people that they named chocolate in honor of their daughter. There is no single opinion, whose specifically - Tereshkova or Gagarin, no. Both of them had daughters Lenochka, in those years it was one of the most common names. At the factory, this legend is treated with irony. According to the official version, the name was given in honor of Alyonushka, the beloved heroine of children's fairy tales. It was planned to place the image of this fabulous girl from Vasnetsov's painting on the label. But while they were coming up with a recipe for chocolate, another factory produced a delicacy, on the wrapper of which Vasnetsov's Alyonushka was depicted. It became a rarity - the party could not allow foreigners to associate the country of victorious socialism with barefoot childhood. That factory had to change the image. "Red October" (that's the name of the chocolate company "Alenka") decided to change the name a bit. Now the chocolate is called "Alenka". It has survived to this day.
Chocolate "Alenka". DecorationThe usual round-faced girl in a headscarf did not appear immediately. At first, this chocolate was also produced at other confectionery factories, there were their own Alenki on the labels. On "Babaevskaya" there was a picture of a little girl in a blue headscarf. The factory "Rot-Front" preferred the pictures, in which Alenka was accompanied by a bunny and a puppy. "Red October" at first chose a thematic design. On the chocolate, released by May 1, there were congratulations on the wrapper, and the depicted girlsholding flowers in their hands. On the New Year's versions, snow maidens flaunted. In 1965, a competition was announced. Photos of little girls were sent from all over the country, whose image was supposed to decorate the wrapper. The photo taken by photographer Gerinas won. He worked at the same factory and offered a photo of his 8-month-old daughter Lenochka. Based on it, a drawing was created that still adorns the wrapper of the famous chocolate. It was slightly changed by the artist Maslov: the girl became blue-eyed, acquired plump lips, and the oval of the face became more elongated. Lena Gerinas, who grew up, tried to get compensation from the factory for using her image, but the court did not satisfy her claim. He felt that the drawing was a creative and collective image created by the artist and should not be considered a redrawn picture.
Red October is my favorite flavor
Answering the question, what is the name of the chocolate company "Alenka", it should be noted that starting from the 2000s, chocolate bars with a slightly modified recipe began to be produced. Now add almonds, raisins and hazelnuts, more milk. Chocolate is wrapped in a wrapper (previously inserted). The factory produces sweets of the same name, chocolates weighing up to 100 g and large 200-gram bars.
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