2024 Author: Isabella Gilson | [email protected]. Last modified: 2023-12-17 03:14
The first fast food establishment in the post-Soviet space is McDonald's. He appeared in the capital of the Russian Federation in 1990, causing a huge stir in the city. And after 6 years, the first McDonald's opened in St. Petersburg. When it happened, it was both joyful and sad (because of the protests).
Opening date, history, address, reviews and much more about this fast food chain in St. Petersburg - in our article.
Description
"McDonald's" (McDonalds) is the largest international chain of restaurants offering fast food around the world, including in the Russian Federation.
In St. Petersburg, the network is also very popular, since in the city for 2018 there are about 75 establishments located in different places, which is very convenient. Also, visitors are attracted by fast service, quite tasty and satisfying food, reasonable price.
The first McDonald's in St. Petersburg (address: Kamennoostrovsky prospect, 39) opened in September 1996. And today, all St. Petersburg establishments, taken together, serve more than 160 thousand visitors daily.
For all the years of life of the McDonald's chain of restaurants in St. Petersburg, there have been many different transformations, transformations, changes:
- development and improvement of the concept;
- expansion of the menu, adaptation of some dishes for the Russian consumer;
- modernization and improvement of interiors;
- improving the quality of service through the introduction of new systems (IT technologies);
- attracting the best domestic raw material suppliers.
During the first 20 years of operation, the company has invested about 20 billion rubles in the development of the network.
Also, McDonald's, together with the Ronald McDonald House foundation, regularly invests money in various social projects: helping families in need, purchasing special medical equipment, arranging a "Family Room" at children's hospitals, and so on.
Many St. Petersburg students start their careers in McDonald's restaurants. Since this guarantees each employee: a social package, a convenient work schedule, a friendly team, career advancement, decent pay.
History of the global network
How did it all start?Most likely, many modern young people know this story, we are talking about the founders of the first McDonald's establishment - Dick and Mack.
The brothers Richard and Maurice McDonald opened their first car eatery back in 1940 in San Bernardino, California.
It was an ordinary roadside cafe that brought in about 200 thousand dollars a year. But the brothers wanted to develop, and therefore they decided to improve their business.
After a while, Richard and Maurice opened a restaurant called McDonald's Famous Barbeque. This institution already had a higher status than a diner. The main dish offered to visitors was fried meat, which could be cooked in over 40 ways.
But a few years later, after analyzing the system of the institution, the brothers came to the conclusion that the sale of hamburgers brings the greatest income. And from that moment begins the story of that McDonald's, which is familiar to everyone today.
Richard and Maurice completely redesigned the restaurant's kitchen, equipping it for a hamburger production line. They also significantly reduced menu items (in addition to the main dish, visitors were offered juice and chips, which were soon replaced by Coca-Cola and french fries).
Thus, the cost of a hamburger has become lower (than competitors) - only 15 cents apiece. Therefore, they left in huge numbers and were very popular.
Thus, the McDonald brothers invented a completely new concept of fast food, which later began to be introduced throughout America, and then throughout the world.
Since 1955, the owners have provided licenses that allow the opening of the same outlets: first in other cities, and then (in collaboration with Ray Kroc) in other countries.
The first McDonald's in St. Petersburg
The solemn moment of the opening of the fast food restaurant was remembered by the townspeople as an unforgettable day. This event took place on September 10, 1996.
Where was the first McDonald's in St. Petersburg? It is still here - on Kamennoostrovsky Prospekt, house 39 (the institution itself is located on the 1st floor).
On this day the governor of the city Vladimir Yakovlev made a congratulatory speech. There was also a protest against the new fast food chain.
Nevertheless, the first restaurant started its work, and quite successfully. By 1999, there were already 50 such establishments in the city.
Facts
In general, McDonald's restaurants are the most famous fast food restaurants all over the world and in Russia. There is no such person who has not heard and at least once tasted: “Hamburger”, “Cheeseburger”, “Big Mac”, “Chicken McNuggets”, “Happy Meal”, milkshake, french fries and other products from the McDonald's menu "".
This chain, according to visitors' reviews, is good because in any restaurant you can taste delicious andhave a quick bite while remaining confident in the quality of the food. There is also a separate car service and cafe.
As for St. Petersburg establishments, then:
- in 11 restaurants (including the very first one that opened in St. Petersburg) there is McCafe (45 Nevsky Prospekt; 100/104 Ligovskoy Prospekt; Moskva Shopping Center, which is on Alexander Nevsky Square; Sredny avenue of Vasilievsky island, 29-A; Kamennoostrovsky avenue, 39). Here you can taste delicious natural Arabica coffee, milkshakes, sandwiches and desserts;
- in 11 restaurants, for motorists there is "MakAvto" (northern and southern districts of the city).
And every restaurant has:
- internet;
- children's party service;
- cozy tables;
- good atmosphere;
- friendly staff.
Reviews
There are many conflicting opinions about the very first McDonald's in St. Petersburg. In general, visitors note the following pluses:
- Pleasant promotional programs often take place.
- Acceptable cost of production.
- Various menu items (there are fish and meat dishes, ice cream, desserts).
- Fast service, friendly staff.
- Great for a quick bite.
- Constantly updated in terms of customer service, which greatly improves the efficiency and waiting for your order.
- Everything is prompt, standard, satisfying.
- Good service despite many visitors at lunchtime.
- Very cozy tables outside.
- After the update, ordering in the establishment has become much more pleasant and easier.
- Great McCafe location - lots of space, long bar counters with chairs, sofas and small tables for two.
- A wonderful place where you can relax and drink a cup of aromatic coffee while contemplating the picturesque view from the window.
- Adequate prices.
- Great desserts.
- A good promotion in the morning and evening "Happy Hours", when you can order a branded dessert and get a cup of cappuccino as a gift.
- Always fresh pastries at McCafe.
- Pleasant service aimed at everything to make customers happy with the establishment.
Features of the work of Russian establishments of the network
As for the supply of raw materials for the preparation of each dish in the first McDonald's (St. Petersburg) and in others located on the territory of the country (including Moscow and other cities), everything is purchased from 160 Russian manufacturers (about 85%).
All components of hamburgers are prepared exclusively from Russian products, including meat supplied by Russian factories, local vegetables and greens are also used.
Social work
As noted above, McDonald's in Russia is actively involved in charitable projects. For all the years of existence of the Ronald McDonald House Charitable Foundation, about 460million rubles for various purposes:
- Opening of a he alth and fitness center for children with disabilities;
- Opening family hotels at hospitals;
- Family rooms at children's clinics in St. Petersburg, Moscow, Samara, Yaroslavl, Rostov-on-Don and other cities of the country;
- Organization of children's and family programs (including the restaurant was the official dining establishment at the 2014 Olympics);
- Belongs to the community of sponsors and participants (as a restaurant) of football championships;
- Organizer of the yard hockey tournament for children.
But it all started with the opening of the first McDonald's in St. Petersburg and Moscow - in the 90s of the last century.
Useful information
- Establishments are classified as cafes/fast food restaurants;
- Offer American cuisine (adapted to the Russian consumer);
- Food assortment: burgers, drinks, potatoes, salads, sandwiches;
- There are services "Food to go", "Breakfast", "Children's menu";
- It is possible to organize children's parties.
Full address of the first McDonald's in St. Petersburg: Kamennoostrovsky prospect, 39, 1st floor (Aptekarsky Ostrov stop).
There is a summer terrace, internet.
Average check of the institution: from 250 rubles per person, payment by cash and bank transfer.
Working schedule: from Monday to Sunday - from 7.00 to 23.30.
Conclusion
Despite the emergence of new restaurants in the Russian Federation offering fast food service, McDonald's still adequately withstands the competition. After all, it is he who is a real classic of fast food in the world.
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