Jameson whiskey - St. Patrick's water

2024 Author: Isabella Gilson | [email protected]. Last modified: 2023-12-17 03:14

Who today is not familiar with a green bottle with a label in the old, classic style, who has not seen these large cherry letters - "Jameson Whiskey"? after all, this is a drink of mass bargaining) who, once having tasted an apple-sweet molt, will refuse a glass the next time. In a word, Jameson whiskey has earned a good Irish reputation and will never go out of fashion. It's like Coca-Cola or Kinder - a brand loved by one large segment of the population, a taste that never changes.

Although a few decades ago, when an unspoken dry law and a he althy lifestyle reigned in Europe, whiskey was generally forgotten, and Jameson was going through hard times. Yes, and among the Slavs it is known only for the last fifteen or twenty years. What is the history of Jameson Whiskey? In general, the successful development of the Irish alcohol industry in the 19th century was facilitated by the favorable climatic conditions of Ireland, which made it possible to collect record harvests of wheat from one hectare. And what was the difference between the m alt of the “green leprechauns” and the coarse and dry Scottish? Probably the secret is in the recipe.

John Jameson founded his factory in 1780 as a pioneeryour business. At that time, no one recognized the glory of the world drink for whiskey - for example, Ukrainian moonshine or sivuha are now valued about the same as Irish ones then.

"This is the national "swill" and no one will buy it for export!" John was told. But he didn't listen. His merits are a painstaking study of the drawings of mills and cooperage (the manufacture of barrels for aging alcohols). He traveled to many countries of the world before he released the first famous bottle off the assembly line (its design has not changed much since that time). And now Jameson whiskey inherits the hidden technologies of triple distillation, drying of m alt grains in closed ovens and aging the drink for up to ten years in oak barrels. The result is a nutty-vanilla soft aftertaste without haze or harshness. Elegant and subtle aroma, rich golden color, variety of varieties: the brand has both classic and 12-year-old, and even 18-year-old whisky. Moreover, Jameson whiskey is a sponsor of various film festivals and sports tournaments, it is adored by Hollywood stars, who do not disdain the low price.

Fans are encouraged to visit the Jameson Museum in Dublin at the site of the original factory. By the way, there is a Guinness brewery nearby, you can combine business with pleasure. Just keep in mind: on Sundays, the factory bar is closed until lunch. This is done so that the Irish - zealous Catholics, like alcoholics - come to church sober. A fascinating tour and study of life-size exhibits awaits you, a film aboutbrand history, a visit to a granary, and an offer to learn the trade of cooper (just be prepared to learn this art for seven years).

It remains to be added that quite recently, about a century ago, the Jameson brand was threatened with decline, death during the American Prohibition and even mixing of "bloods" with grain Scotch scotch. However, thanks to the new marketing policy used by the Irish Distillers Group (IDG), the brand's fame once again ascended to the world Olympus.