Novikov's restaurants. New Novikov restaurants

2024 Author: Isabella Gilson | [email protected]. Last modified: 2023-12-17 03:14

Among the many famous and successful restaurateurs in Russia and England, one of the first is the name of Arkady Novikov, a Russian entrepreneur, whose hands created a galaxy of well-known establishments - from respectable and elite ("Biscuit" or "Royal Hunt") to simple and democratic ("Firs-sticks"). For many years, the Novikov restaurant on Tverskaya Street, in the very center of Moscow, as well as other establishments located in the prestigious quarters of the capital and other large cities, including London, have consistently made a splash among similar projects with their innovation and originality.

Biography of Arkady Novikov and the beginning of a career

Before becoming a restaurateur, Novikov himself went through a harsh school of cooking skills. He graduated from an ordinary Moscow culinary school and the Academy. Plekhanov with a degree in Economics of Public Catering. Then he went to serve in the army, where for several months he had to undergo training at the school of military dog breeding and engage inservice dog training. Upon his return, Arkady did not lose interest in the culinary arts and got a job at the Universitetsky restaurant as an ordinary cook, where he worked for five years. In the early 90s, Novikov first became a deputy chef at a large Moscow restaurant, Havana, and then was invited to a similar position at Olympic Lights and Hard Rock Cafe.

Arkady Novikov's career in the second half of the 90s

But even a rather prestigious position in the Universitetsky restaurant turned out to be too simple for the future entrepreneur. During the period of great changes in the 90s, Arkady Novikov starts his own business, the first sign of which was the Sirena restaurant, which opened in 1992. Among the many establishments, "Sirena" became the first high-quality "fish place" in Moscow and introduced visitors to exotic dishes for that time.

Any menu of the Novikov restaurant, especially if we talk about elite establishments, is a real masterpiece and includes dishes that are not yet known to the general public at the moment. Often Arkady himself is involved in the process of choosing treats for a new establishment, based on his own experience and the trends that are present in the business at the moment. For 11 long and hard years of work, Novikov's restaurants, that is, more than 30 projects, have formed a whole group of companies. This is one of the largest such holdings in Moscow and London.

Restaurants conceptArkady Novikov

Arkady Novikov is rightfully considered the founder of traditions and principles that are considered milestones in the development of the modern restaurant business. An illustration of the first stage is called "Club T" with its French cuisine. This institution was created by Novikov in 1994. The restaurant receives extremely positive reviews, both from critics and from the visitors themselves, and for many years has been considered the best "French place" in Moscow.

And in 1996, Arkady opens the "Royal Hunt", which has become a kind of symbol of post-Soviet traditional Russian cuisine, returning the interest of visitors to it. The restaurant is located in the center of Rublevo-Uspenskoye highway, in the village of Zhukovka, and is known for its impressive entourage of wooden beams, carts and barrels, skins of wolves and bears, noble Russian cuisine and a high level of service. Here you can taste pies stuffed with meat, herring under a "boyar" fur coat or Siberian game dumplings. Over the years, the walls of the institution have repeatedly seen high-ranking guests, including Boris Yeltsin and Jacques Chirac.

Other restaurants by Arkady Novikov opened in the 90s of the last century

Also in 1996, the first democratic restaurant-tavern "Yolki-Palki" was created, which will later grow into a whole fast food chain. Novikov's restaurants "Yolki-Palki" (there are several of them) are a kind of symbol of Russian national cuisine, focusing on homemade dishes and organizing high-quality he althynutrition. One of the concepts of the institution is the orientation of the menu to the features of some holidays. For example, before Easter, a lenten menu is offered, pancakes are offered for Maslenitsa, and during the Olympics, discounts for fans. The Elok-Palok franchise is used in many Russian cities.

Also, Novikov introduced the fashion for the creation of thematic and nostalgic establishments with the advent of the famous restaurant "White Sun of the Desert" (opening - 1997). It was designed using plots, photographs and frames from the filming of the film of the same name. The popular establishment was built on the site of the former Soviet "Uzbekistan", so the cuisine remained Uzbek, Azerbaijani and Chinese. The hallmark of the "White Sun" is a buffet - dastarkhan (in oriental style), shish kebabs fried on open coals, as well as traditional Uzbek pilaf.

Novikov restaurants opened in the 2000s

In 2002, the opening of the restaurant "Biscuit" gave popularity to a new direction in the field of this business, namely the so-called lounge-establishments. This year is also significant in that at that time the Agronom greenhouse facility was organized on Rublevsky Highway with an area of 6 hectares. It is still the main supplier of organic products to Novikov's restaurants, as well as to many other catering establishments in Moscow. In 2004, he launches several retail projects and, in collaboration with businessman Lev Khasis, opens the Russian branch of the French fashion chain of gastronomic boutiques and gourmet shops. Hediard stores, organizes a network of premium gastronomes "Globus Gourmet" and opens a supermarket "Elki-Palki", which sells semi-finished products and operates in the middle price segment.

Mid-2000s: new trends and new restaurants

On average, Novikov implements several projects a year. In 2005, he launched the second point of Japan Mama and Little Japan, together with the Crocus group Shore House, the French Casual restaurant, and also opened five establishments on Novy Arbat: the Italian Porto Cervo, the Oktyabr karaoke bar and DJ-bar "Black October Bar". In total, the entrepreneur has more than 50 projects, which include, in addition to the above, Novikov's new restaurants. Among them are "Vanilla", "Cheese", Vogue cafe, GQ Bar, China Club, as well as network projects: "Prime Star", "Kish-Mish", "Little Japan" and others. Many of them have become laureates of well-known competitions, their chefs are world-famous, and their dishes are loved by the metropolitan public. Many establishments are becoming truly iconic, such as Vogue Cafe, GQ Bar or the Cheese restaurant.

Lunch at the "Pier"

Among the many interesting concepts and ideas, one of the most unique and non-trivial is, perhaps, the idea of creating "The Quay". This is a riverside restaurant where drinks and snacks are served to beachgoers in summer, and in winter whenthe pond freezes, guests are given skates if they wish and hot mulled wine is offered after skating. Novikov's restaurant "Prichal" has a variety of dishes on its menu: from carpaccio and pizza to herring under a fur coat, sushi and rolls. In addition to 50 concept establishments and Agronom LLC, Arkady Novikov’s business includes Novikov Catering, which organizes holidays and banquets, NRG product (seafood supply), Mainstreet (real estate) and the Flower Studio 55 chain of florist shops.

Novikov Restaurant & Bar, London

In 2012, in connection with the development of business and the expansion of the restaurant chain, not only Novikov's restaurants in Moscow were opened, but also his outlets in London. The first British institution under the Novikov brand was a restaurant located in a prestigious London area and combining Chinese, Japanese and Malaysian dishes, as well as Italian cuisine and a large bar. He was extremely scolded by the liberal newspaper The Guardian for being too bourgeois and, as a result, became famous all over the world and became extremely successful.

In the middle of the summer of 2013, its Russian counterpart Novikov Restaurant & Bar was opened, which is distinguished by pathos and pomposity. After, in 2013, in the same place, in London, Novikov opens the Rextail restaurant. Its main focus and signature dish is top-notch meat steaks, including Irish bull steaks, as well as fish and game dishes. The chef of this restaurant is the Englishman Adrian Martin, whose signature treats are fragrant black cod and friedgoat.

Products and cooking technologies in Arkady Novikov's restaurants. Participation of institutions in international competitions

Novikov Group focuses not only on cooking technologies, but also on the freshness of raw materials and their exceptional quality. As mentioned earlier, plant products are supplied to restaurants by the businessman's own enterprise LLC Agronom, and, for example, fish is brought by plane. As for unique cooking technologies, for example, Novikov's Krispy Kreme coffee house has a patented donut production technology and has its own production line located in the cafe. Novikov Group annually presents its culinary positions and individual master classes at the international festival of the best restaurants in the world - Taste. Pan-Asian cuisine is represented by Mr. Lee, while the Italian "Cheese" prepares gourmet fish and meat dishes.

Restaurant Chefs

The restaurant giant's chefs include many talented chefs who have worked all over the world. In the China Club, the kitchen is headed by Andrey Likhachev, whose hits include carpaccio from wild sea bass, baby goat baked in a s alt oven, Peking duck, which is considered one of the most "correct" in Moscow. It is worth noting the Pan-Asian cuisine of Novikov Restaurant & Bar performed by chef Sae Yamaoko, specially invited from London.

Restaurant "Cheese" is a famous chefMirko Dzago, thanks to whom the institution is one of the most popular Italian places in Moscow. The restaurant "Nedalniy Vostok" also deserves attention with an open kitchen, where visitors find themselves on the same level with the chefs and watch the preparation of dishes. Unlike other well-known owners of such establishments, Arkady Novikov, whose restaurants do not resemble either the others or each other, cares about the uniqueness of interiors, cuisine, menus and concepts. To date, the businessman has more than 50 successful projects on his account, and in the summer of 2012 the company celebrated its 20th anniversary.