2024 Author: Isabella Gilson | [email protected]. Last modified: 2023-12-17 03:14
Irn-Bru first appeared in Scotland. Its name translates as "iron brew" and is pronounced as "iron-bru" in Russian.
Today this drink is produced by A. G. Barr based in Glasgow. "Iron drink" is loved by the inhabitants of Ireland, Great Britain, USA, European countries.
Taste and color
"Iron-Bru" pleases the eye with a rich orange color, and opinions about its taste vary greatly. Someone hears citrus notes, someone claims that the recipe contains hops and m alt, like in beer. I must say that the manufacturer keeps the recipe for "iron brew" a secret, and only rumors that, as you know, the earth is full of, claim that it is prepared either from barley, or even from seaweed.
History
Iron-Bru was first introduced in 1901. Its original name, Iron Brew, was subsequently changed due to new laws in1946 The fact is that technically the drink was not a brew. The then head of the company came up with the idea to reduce the words to their simplest transcription. Thus, not only the name of the drink was born, but also the brand name itself - Irn-Bru.
In 1980, fans of the drink first tried its new version - Low Calorie Irn-Bru, later called Diet Irn-Bru. As the name suggests, this Iron Bru drink was low in calories.
2006 is the birth year of Irn-Bru 32, a popular energy drinker. Today, this drink is considered one of the symbols of pop culture in Scotland. Although he fell in love with young people far beyond the northern islands.
"Iron-Bru" among competitors
Once sales of this drink beat all the records of "Cola" and "Pepsi" combined. Of course, here we are talking about his native Scotland. Today the situation has more or less leveled off. Still, the influence of the West makes itself felt.
However, in many countries of the world, Iron-Bru holds an honorable third place. There are even rumors that Coca-cola and PepsiCo inc. more than once they even tried to buy A. G. barr. How true this is, perhaps, is known only to the three parties to the proposed transaction.
Tara
"Iron-Bru" - a drink that is packaged in containers of different sizes. For consumers, jars and glass bottles with a volume of 250 to 600 ml are convenient. And for pubs and cafes "Iron-Bru" is supplied in pins of 5 liters.
In some countries, there is also packaging of 2 and 3 liters.
Interesting facts about Irn-Bru
This drink does not contain a degree, but is considered an excellent remedy for a hangover. It is included in many alcoholic cocktails, combined with vodka and whiskey.
Scotland is the only country in the world where Iron-Bru is also sold at McDonald's. This happened at the initiative of the local population, which demanded that the national drink be included in the menu.
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