Red's beer: main characteristics, varieties, manufacturer, reviews

2024 Author: Isabella Gilson | [email protected]. Last modified: 2023-12-17 03:14

Now the liquor departments of supermarkets are teeming with all kinds of alcohol. Buyers are so fed up with the variety of choices that manufacturers have to resort to tricks. New types of alcoholic products appear almost every day. One of the new products is Red's flavored beer. The author of this light drink is the Moscow-Efes brewery.

The main feature of beer

The main feature of this drink is that hops are not used in its production. It is classified as a type of beer only because of the m alt.

Beer producer Red's does not skimp on fruit flavors, it is thanks to them that the drink has an apple taste, and sourness is pronounced in the aftertaste. The aroma is full of fruity notes with a predominance of citrus.

Target audience of the drink

Beer "Reds" is positioned as a drink for beautiful ladies. Lightness and unpretentiousness makes it a great alternative to wine in the summer heat.

The brand manager of the company claims that the drink is aimed at young people,optimistic and a little selfish women who do not deny themselves small pleasures. But the marketing department considers this statement not entirely true, in their opinion, this beer will find its admirers among men who are tired of the traditional drink.

Public gimmick

Since the target audience of Red’s beer is, after all, mostly young women, it was decided to focus on the unusual design of the bottle to attract their attention. This bet worked, and in the autumn of 2009 the drink received an award at the Design Effectiveness Award, which was organized by the British company Design Business Association in the nomination "Packaging Design". Also, manufacturers did not stint on advertising during public events and at social events. The emblem of Red's beer is often seen in the place of the main sponsor.

This is the first award-winning fruit beer in our country.

Fruit beer on Russian shelves

In domestic stores, Reds beer appeared in 2003, and is still the main leader in its niche. This speaks, of course, about the high quality of the drink. Therefore, it is not surprising that reviews of Red's beer are most often positive. Its lightness and unusual taste attract more and more fans.

Before this drink entered the shelves of Russian stores, it quite successfully conquered the European market. It was produced at one of the Polish breweries.

Red's beer is designed for the average buyer, so it has a fairly affordable price. Available both in glass containers from 300 to 700 ml, and in cans of 300 ml.

What is fruit beer?

This is far from new. Fruit and berry beer has been produced for a very long time. By the way, it is not known who first guessed this step. Belgians love fruit drinks the most.

They call this beer lambic, and they produce it not only for the domestic market, but also for export. Cherry lambic is called "Scream", and raspberry - "Framboise" or "Frambosen". There is also "Gez" - this is a blended drink, lambics of different ages are mixed in it. During the blending process, secondary fermentation occurs, as a result of which the beer matures. Because of this, it must be poured into thick-walled containers, like champagne bottles. Guez is often equated with Belgian champagne. All because of the subtleties of manufacturing.

Production Features

When making fruit beer, it is not necessary to use whole fruits, they can be crushed or even mashed. Thanks to modern technologies, beer is produced in a fairly short time, which is why juices and syrups are most often used in the manufacture of lambic. In order not to interrupt the fruity aroma and not spoil the color, fruit beers are made from pale m alt.

In the beginning, cherry lambic was especially popular. But, apparently, this taste became boring, and preference began to be given to other varieties. Now selling well strawberry, raspberry,grape and peach lambics. Exotic flavors such as lemon, grapefruit and tropical fruits are also gaining popularity.

Varieties of Red's beer

Since the potential of this drink is quite high, the producers put into production three types at once:

• Premium.
• "Mademoiselle".
• Dry.

Although at first glance they are completely different drinks, the main characteristics of Red’s beer of all three types are approximately the same. But the taste and color of them, of course, are slightly different. In order to be convinced of this, it is worth considering each variety separately.

Reds Premium

This is a 4.2 ABV fruity lager beer. The extract of its initial wort is 14%.

Its composition is far from traditional beer. It completely lacks hops, so it seems that this drink cannot be called beer at all. But since the brewers insist on this, we won't argue with them.

Produced with purified water, barley m alt, m altose syrup, sugar, malic acid and Cider-Lemon flavor.

The drink has a golden yellow color, the aroma contains notes of fresh fruit with a predominance of apples. The taste is bright, invigorating, sweetish with spicy apple sourness.

Reds Mademoiselle

As well as "Premium", this drink belongs to the category of light filtered beer, with the addition of fruit. It differs from the previous type in increased strength - 6, 7 degrees.

Produced init also does not add hops. The composition is almost completely identical to Premium, the only difference is that Cider-Lemon flavoring is not added here.

The drink has the same golden yellow color, and the aroma is also brightly saturated with apples. The taste of Red's Mademoiselle beer is very pleasant, one might even say exquisite. You need to be careful with it, since the alcohol for fruit beer is quite high here, but it is almost not felt. And this creates the danger of unexpected intoxication. The aftertaste is dominated by the same apples.

Reds Dry

And again, all the same light fruity filtered beer. The alcohol content here is 4 turns, and the extract of the initial wort is 13%.

The label of this drink has a very pretentious inscription: Premium quality beer. This is confusing to many. But don't expect some kind of flavor explosion. It is enough to read the composition to understand that the beer is quite ordinary. Quality, tasty, but nothing more. The composition is not much different from previous varieties. This includes drinking water, barley brewer's m alt, glucose syrup, hops, malic acid and nature identical apple flavor.

This beer has a bright golden color. The almost complete absence of foam makes the glass feel like lemonade, not beer. Both taste and aroma are brightly saturated with apple notes. There are no other fruits here and cannot be.

From all of the above, it becomes clear that between the varieties of the drink is reallythere is practically no difference. And if in "Mademoiselle", at least the fortress is strikingly different, then the first and third views are almost the same.

The drink is really tasty, unusual, as for beer, but you should not wait for some special holiday. It fully corresponds to the category of a light alcoholic drink for every day. It is unlikely to be served at some special moment, it is absolutely not suitable for chic celebrations.

It is also worth paying attention to the fact that the drink, although weak, is alcoholic, so it is categorically contraindicated for children and pregnant women. Alcohol in general should not be abused by anyone, even such a light one.