Beer "Carlsberg": manufacturer, price, reviews

2024 Author: Isabella Gilson | [email protected]. Last modified: 2023-12-17 03:14

Carlsberg beer is represented by the Danish company of the same name. Today, this brand is one of the largest and most successful in the world. The company's head office is based in Copenhagen, in the Valby region.

History of Creation

The brewery was founded back in 1847 by an aspiring Danish entrepreneur named Christian Jacobsen. The brand was named after the son of a businessman, Karl. For a long time, Carlsberg beer was produced exclusively for residents of the capital, then production was expanded to a national scale. The first export dates back to the late 1860s, but foreign shipments were severely limited. After almost 20 years since the company was founded, the drink has undergone some changes. First of all, it concerned the method of fermentation of the product. Now the Danes received not just a fermented drink, but a fully cultivated and refined Carlsberg beer. The manufacturer has always taken care of its customers, so it was soon decided to expand the company's ownership through new laboratories and factories.

It is worth noting that the first chemist of the brand for a long time was the Dane Laurits Sørensen. It was he who introduced the hydrogen component pH into the brewing procedure, which is now used by all other companies.

However, even before this moment, one strange situation happened to the Carlsberg brand. In 1882, Jacobsen's son retired from the family business, choosing to open his own line of beer. The new brand was named Ny Carlsberg. We must pay tribute to the fact that both competitors for two decades went toe to toe. Karl died in 1902, and his sons merged the two brands back. In 1969, Tuborg, the main rival of the Danish brewery, decided to take over Jacobsen's brainchild. The collapse of the brand was not long in coming. At the moment, the Carlsberg directorate owns only a third of the company's shares, the rest is in free float.

Technology Excellence

Since 1847, the brewery has been producing an unfiltered drink based on natural starters. The product completely repeated the Danish traditions, but did not differ in perfection. In 1865, the first chemical laboratory was opened at the plant. It was in it that a new method of cultivating yeast with subsequent filtration was developed. From that moment, Carlsberg beer rose several steps at once. The first export was directed to Scotland, and then to Scandinavia and the West Indies. By the mid-1870s, the product was also a leader in Europe.

In 1904, architect Thor Bindesball created a brandedgreen label "Carlsberg". Since then, it has been considered the brand's defining trademark. Six months later, a whole brewing district appeared in Copenhagen. There were not only administrative buildings and bars, but also huge laboratories with new equipment.

In 1976, the largest international center for the study of alcoholic beverages appeared to this day. It was founded just at the chemical laboratories of Carlsberg. The new millennium was marked for the company by the opening of several large branches around the world at once, including in Russia. In 2004, Danish chemists improved the recipe for processing yeast, revolutionizing the very concept of brewing beer. It is interesting that at one time such cult figures as Elizabeth II and Winston Churchill himself were Carlsberg fans.

Brand production

Currently Carlsberg export beer is produced under such popular brands as Tuborg, B altika and Kronenbourg. In total, the product has about 500 items. The most profitable year for the Danish brand was 2012, when the company earned just over $11 billion in sales. Net profit was $1.1 billion. Admittedly, there has been some decline in brand revenues in recent years, but similar dynamics is now observed in all famous breweries.

It is noteworthy that the Carlsberg product is most in demand in Russia, Azerbaijan, Nepal and Laos, and only then in Denmark and Norway. In terms of profit turnover, the following countries are also on the list:Sweden, Cambodia, France, Kazakhstan, Portugal, Switzerland, Malaysia, Germany, Ukraine, Singapore, etc. Since January 2015, two plants have been closed in Russia at once: in Chelyabinsk and Krasnoyarsk.

Composition and properties of beer

Oddly enough, any of Carlsberg's products are high in calories. Its energy value is about 45 ccal per 100 g. The calorie content of a soft drink is slightly less - 42 ccal. Since only pasteurized components and additives are included in the composition, proteins and fats are completely absent in the drink. In the production of beer, barley m alt, purified water and filtered hop products are used. At the same time, the extractivity of the wort does not exceed 12%. On average, the alcohol level varies within 5 turns.

Due to yeast pre-treatment, Carlsberg beer gets its exquisite mild taste of hop bitterness and pleasant fresh aroma.

Sponsorship

Since the early 1990s, the brand has been actively involved in the financing of football events. No wonder that in 2004 and 2008 Carlsberg was the main sponsor of the European Championships, and today it is considered one of the main representatives of the Champions League. At the same time, the contract with UEFA was recently extended for several more years.

In addition, the brand is the title sponsor of the Copenhagen club. Prior to that, since 1992, the inscription and logo "Carlsberg" flaunted on the shirts of the Liverpool team. Of the sports activities, it is also worth highlighting the annual world championships in skiing and golf. ВIn 1920, the company sponsored the opening of the Copenhagen Institute of Physics. Today, the center is engaged in research not only of quantum and atomic innovations, but also of the main alcoholic product of the capital, the name of which is Carlsberg beer.

Reviews and pricing

One of the main advantages of the drink is its mild m alty taste. It is achieved thanks to several stages of filtration and pasteurization at once.

Non-alcoholic beer "Carlsberg" has a sweetish aroma, characterized by the freshness and purity of hops. Ideal for light meals and snacks.

The main components of alcoholic varieties of the drink are hops and barley. These components give the beer notes of refreshing bitterness and a light pleasant aftertaste. The drink is suitable for meat and fish dishes, as well as for German and Japanese cuisines. Another plus that pushes Carlsberg beer to a leading position is the price. The cost of a bottle varies from only 75 to 95 rubles.