Pringles - chips with an interesting history

Pringles - chips with an interesting history
Pringles - chips with an interesting history
Anonim

Pringles are a potato and wheat-based dry snack brand owned by Kellogg. Pringles (chips) are now sold in more than 140 countries around the world, the company has an annual sales turnover of more than 1.4 billion US dollars.

Pringles chips
Pringles chips

These snacks were invented by Procter & Gamble (P&G), which launched its first sales in 1967. Kellogg bought the brand in 2012.

When inventing Pringles (chips), P&G wanted to create the perfect shape and packaging, taking into account consumer complaints about broken and unappetizing snacks, as well as the presence of air in bags. The snack was given a new saddle-like shape, and the package was made into an elegant cylinder, in which the chips were not in danger of “breaking”.

As a result of research in July 2008, an attempt was made to classify Pringles chips as a separate type of snack. The composition of these snacks suggests only 42% potatoes (it should be at least 50% in chips), the restare wheat starch, flour mixed with vegetable oil, emulsifier, s alt and seasonings. Thus, the product is more likely to be attributed to the type of biscuit containing potatoes.

Speaking of how Pringles are made, it's worth noting that they're fried, not baked (contrary to popular belief).

chips Pringles composition
chips Pringles composition

Pringles come in a variety of flavors. The Standard Series includes original flavors with S alt & Vinegar, Sour Cream & Onion, Cheddar Cheese, Farm Sauce and Barbecue. Some flavors are only available in certain countries. For example, Pringles (chips) with flavors such as shrimp cocktail, spicy cheese, wasabi, smoked bacon and curry are available only to residents of the UK. Sometimes there are limited editions that represent seasonal flavors. So, earlier there were snacks with the taste and aroma of ketchup, lime and hot chili, chili and cheese, pizza, paprika, Texas barbecue sauce and so on. In addition, abroad you can find "Pringles" (chips) labeled "low fat".

How Pringles are made
How Pringles are made

As already mentioned, in different countries, the tastes of snacks produced can vary greatly. As a rule, this is based on the preferences of consumers of a particular region. So, in Mexico, Pringles with flavors of jalapeno, honey mustard, fried cheese and Mexican spices are regularly sold. Five exotic flavors have been introduced in Asian countries, namely: soft shell crab, fried shrimp, seaweed, blueberry andhazelnut and lemon with sesame. Pringles (chips) with fried shrimp flavor - pink, and with seaweed - green.

In the US, two limited varieties of these chips periodically appear on sale - with cheeseburger and taco flavors.

Recalling the history of this brand, one cannot fail to mention the corn "Pringles" (chips), which were produced in some countries in the early 1990s. Their packaging was black with a "cartoon" corn on the cob.

Today, Pringles are advertised in the United States, Great Britain, Canada, Australia and Ireland with the slogan: "Once you try, you can't stop." In Russia, advertising appeared in the mid-1990s, and its slogan was adapted into "Try it once - eat it now."

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