2024 Author: Isabella Gilson | [email protected]. Last modified: 2023-12-17 03:14
The assortment of alcoholic products in Russian stores is full of a variety of brands, bottles, designs and various marketing chips. How to predict a favorable purchase by appearance? And is it always worth paying attention to advertising tricks? Today we will get acquainted with the unusual vodka "Air". And what distinguishes it from other similar products can be found in the article.
Production of vodka using new technology
Ukrainian holding "Bayadera Group" released a new product at the end of 2015, which immediately aroused interest. The uniqueness of Vozdukh vodka was its outstanding lightness in taste, which clearly stood out among other representatives of this drink.
This quality was achieved by the latest technology: aeration (oxygenation) of the drink. What does it look like? From a height of three meters, a vodka column falls into a special container. After blending liquid 14 days"resting" and "breathing" oxygen. After this time, the manufacturer of vodka "Vozdukh" starts bottling the strong drink.
But here it is worth noting that this technology was first used by Bordeaux winemakers at the beginning of the 20th century. It's about aeration. If we talk about the moment of "rest" of vodka, then the Soviet-era GOST for the manufacture of such drinks meant a certain period of adaptation of water and alcohol before bottling. Therefore, the "latest technology" is, in fact, a "well-forgotten old one".
Aerial marketing
The special technology of the "vodka waterfall" led the manufacturer to the logical name of the product. As befits in such a case, the bottle is made of transparent glass, and the letters in the name "AIR" are cut out of the paper field. What creates the feeling of "airiness" in the title. The container itself resembles an oxygen cylinder with an inflated plastic stopper in the form of a valve.
But the marketing ploy of the Ukrainian holding does not end there. Under the name on the label in large and "transparent" letters, there is a playful inscription: "you drink as you breathe." Isn't it eye-catching? This is exactly what the bet was put on: to increase and win the target audience as much as possible. In figures, this is 10% of the entire alcohol market in Ukraine.
This inscription was based on the main leitmotif, meaning that Vozdukh vodka is light in every sense(easily drunk and without a hangover). The manufacturer even indicates this term on the label.
Composition and taste of alcohol
The composition of the "hot liquid" includes the following components: drinking water, rectified ethyl alcohol "Lux" (from food raw materials), sugar, linden alcohol, blackcurrant fruit alcohol.
Vodka "Vozduh" has a soft taste not only due to the aeration of the drink. Basically, this merit is due to aromatic spirits from linden flowers and blackcurrant berries. So they act as a "softener" of the alcohol part of the drink. The first sensation from vodka is not aggressive, there is a sweetness of nuts, bread and alcohol. With a smooth overflow of taste, berry notes of raspberries and currants appear. The aftertaste has an alcohol finish, but moderately tart, retaining a berry plume. Experts interpret the smell of this brand of alcohol as frosty, clean and fresh.
Here it is worth noting that vodka "Air" is not a flavor. It only contains subtle notes of the above components. Tasting score by experts for palatability was close to the maximum value - 9.6 points out of 10.
Customer reviews of vodka products
Of course, alcohol is harmful to he alth, as the Ministry of He alth and the experience of any adult claims. But reviews of vodka "Air" can be found, in most cases, positive. Buyers refer to this product as a product of high quality, with excellent taste characteristics.
Despite the sufficient strength of the drink at 40 degrees, the "product" of the Ukrainian holding is easy to drink and pleasant to eat. Typical alcohol aftertaste, in the usual sense, is absent. There are no foreign smells from vodka. With moderate drinking, the next day there is no headache, and there is no serious condition.
In the reviews of Vozdukh vodka, many consumers noted the marketing campaign, thanks to which the first acquaintance with Ukrainian products took place. A simple but memorable design, the shape of the bottle and the inscription on the label made this alcohol stand out among other drinks.
Based on the foregoing, it can be argued that this alcoholic beverage is worthy in many consumer indicators. And this means that the goal set (to win 1/10 of the market) was ambitious, but justified and has the prospect of achievement.
In closing
Today we got acquainted with an unusual vodka from a Ukrainian manufacturer: we learned the composition, what the marketing campaign consisted of, and most importantly, customer reviews. The slogan of vodka "Air": "drink as you breathe", is not only an interesting idea of advertising specialists, but also reflects the lightness and quality of vodka products.
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