2024 Author: Isabella Gilson | [email protected]. Last modified: 2023-12-17 03:14
White Horse is a whiskey worthy of respect. It is well known and bought with pleasure by alcohol lovers from one hundred and sixty countries.
Brand Story
They say that "White Horse" (whiskey) got its unusual name for a reason. This happened because it was precisely such words that flaunted on the sign of a small tavern that opened in 1742 on the outskirts of Edinburgh. Visitors loved to visit this cozy tavern, and after a while a new drink immortalized its name. It happened much later, almost a century and a half later, when the nephew of the famous James Logan Mackey managed to develop a unique and inimitable blend of the famous Scotch whiskey. The result exceeded all expectations.
Soon everyone was talking about White Horse (whiskey) with reverence. Peter McKee did what his uncle dreamed of all his life. He was an extremely persistent and purposeful young man who kept repeating the same words: "Nothing is impossible in life." Thanks to his motto, Peter has achieved significant success. Becoming in 1890 at the helm of the James CorporationLogan Mackie & Co, he was able to eventually not only make the "White Horse" one of the best drinks in the UK, but also made respect for his trademark around the world.
Product Description
I must say that White Horse is a whiskey with a rather interesting composition. The rich blend is amazing. It contains about 40 different varieties of both single m alt and grain whisky. This provides a bright taste and pleasant aroma to the finished drink. In addition, it is worth noting that its aging period is 6 years, which is twice as long as is customary for products of this class. This feature was appreciated not only by specialists, but also by ordinary lovers of the products of Scottish craftsmen. The company's technologists did a good job on the appearance of the bottle. It retained its usual shape and standard wide label with the image of a white horse and the brand name. An innovative solution was a new screw metal plug, which was much more convenient than those used previously. A practical cap tightly closed the bottle, and there was no need for a corkscrew. This innovation was very popular with customers and allowed a significant increase in sales of the new drink.
Product reviews
Quite often in stores, customers ask for White Horse whiskey. Reviews about this drink are usually positive. Strong alcohol product has a pleasant sweetish taste with a slight aroma of grain and honey. It is very easy to drink and does not leave unpleasant consequences in the morning. It's good forthose who like to drink in large quantities. At first, alcohol burns slightly, and only then it begins to show all its best taste qualities. There is an opinion that whiskey generally resembles moonshine, but this statement does not apply to the White Horse. In order to properly experience the perfect blend, it is better to drink the product undiluted. But it is more suitable for men. And women can add a little lemon juice. This will noticeably soften the drink and give a special zest to the already bright, noble taste. In addition, the relatively low price allows a wide range of buyers to get acquainted with this legendary Scottish brand.
Thinking out loud
But not everyone has such an opinion about White Horse whiskey. Reviews about the product are negative and quite harsh. Someone believes that its taste is not as good as we would like. There are people who believe that the relatively low price is the result of the poor quality of the product or the presence of fakes in the distribution network. The choice, of course, is not comforting, but it all depends on the individual taste of the consumer. If someone likes vodka more, then it is useless for him to talk about the beauty of quality whiskey. He will not understand and will not accept. And amateurs with experience suggest not to make hasty conclusions. Perhaps non-standard ways of serving will help you better understand and fall in love with an unusual drink. Take, for example, the method of the islanders, when a few drops of ordinary water are added to a glass. Then the presence of alcohol is less felt and fruit shades are most pronounced. And that in itself speaks of hidden possibilities.ancient drink and its undeniable quality.
The price of pleasure
Those who decide to buy White Horse whiskey, the price should not worry. These items are always expensive. And if someone decides to spend money on a good drink, then the extra 100-200 rubles will not play a role in this matter. But do not think that the legend of Scotland will cost a fabulous sum. Not at all. Although the Diageo Corporation, which is now engaged in its production, uses the principle of matching price and quality in its policy, it applies it in practice within reasonable limits. Usually White Horse whiskey comes on sale with a standard yellow label in bottles of different capacities. And since 2010, a new version has appeared, which was dedicated to the 110th anniversary of the official start of export deliveries. It differs from the previous one only externally. On the black label in large numbers is "1900" - the anniversary date. The rest of the drinks are similar, but the price may vary quite a bit, depending on the volume of the container.
n/n | Product name | Packaging volume, liters | Price, rubles |
1 | White Horse | 0, 35 | 550 |
2 | White Horse | 0, 5 | 585 |
3 | White Horse | 0, 7 | 945 |
4 | White Horse | 0, 75 | 960 |
5 | White Horse | 1, 0 | 1190 |
6 | White Horse | 4, 5 | 5700 |
7 | White Horse 1900 | 0, 5 | 850 |
8 | White Horse 1900 | 0, 7 | 1160 |
Half liter bottle
It is always better to buy alcoholic beverages in specialized stores. Only there you can be sure of the quality of the goods. We have already discussed the cost, in the table above you can see what the price of White Horse whiskey is (0, 5). The price of such a bottle, as you can see, is lower. Thus, this is the most profitable packaging. The cost of the drink in other types of containers seems a bit overpriced. Perhaps the generally accepted world standards work here. Indeed, abroad in the distribution network you can mainly find bottles with a capacity of 0.7 and 0.75 liters. That's the way it is in Europe. At us similar packing is applied only to wine and weak alcoholic drinks. And all alcohol-containing products with a strength of 30-40 degrees and above are packaged in half-liter bottles. Perhaps the manufacturing company uses the usual volume for export products in order to attract more buyers. The marketing service must take into account all the features of the market. And the price (585-600 rubles), in principle, makes you think.
Whisky as a gift
Quite often in stores, buyers ask for Whiskey "White Horse" 1 liter. The price of such a bottle is quite high, but it is necessarykeep in mind that it is produced, as a rule, in a gift box. Such a purchase has thousands of destinations. It can be an excellent souvenir or a “modest” present as a token of deep respect and appreciation. This whiskey is not ashamed to treat good friends or celebrate some significant event. The legendary symbol of Scotland is not able to spoil any celebration. Sometimes souvenir packaging is made in an extended version: two special branded glasses are included with the bottle.
The company is trying by all means to diversify the range and cater to the desires of picky customers. Given the cost of a liter bottle of such whiskey (1190-1380 rubles), it can be considered a good purchase. Do not forget that the content is not just a forty-degree drink, but a product that is made using the technology of famous Scottish craftsmen. It is especially important that over all these years it has hardly changed and has survived to this day almost in its original form.
Caution above all else
In the store, any person is overcome by doubts: did he really buy real White Horse whiskey? How to distinguish a fake from a natural product? After all, according to special services, almost a third of the whiskey sold in our country is counterfeit. It's a shame when you have to deal with it yourself. To protect yourself from the "left" product, you need to know a few rules:
1. The presence of an excise stamp. True, inlately, they have also learned to fake it.
2. Carefully study the composition of the product indicated on the label. It should not contain dyes, flavors, food additives, ethanol or other alcohols. For whiskey, only barley or barley m alt can be listed.
3. Examine the color of the product. Variations from light to dark golden hue are acceptable. Under no circumstances can White Horse be transparent or brown.
4. For complete credibility, you need to turn the bottle upside down and see how the liquid inside will behave. The natural product will immediately be at the bottom, and one large drop will show off at the bottom. A fake will slowly drain along the inner walls of the container.
If all the conditions are met, then the buyer will not be disappointed when he comes home.
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