2024 Author: Isabella Gilson | [email protected]. Last modified: 2023-12-17 03:14
After tea and water, beer ranks third in popularity. There are many varieties of this foamy drink. Along with Zhigulevsky, in the distant 80s, many Soviet beer lovers preferred Barley Ear. The history of this drink is quite interesting.
Origin story
Beer "Barley Ear" comes from the country of the Soviets. This drink is of metropolitan origin. He appeared in Moscow in the late 70s. But already in the early 90s, along with the collapse of the Soviet Union, beer production was discontinued. Its revival began 10 years later, in Krasnodar, when local brewery enthusiasts decided to give the forgotten brand a second life. In the southern province, beer found unexpected success and soon it was decided to revive its production in the capital.
It took six months to adapt the original Soviet recipe to modern equipment.
In 2002, in Moscow, at the Ochakovo brewery, the barley ear beer was again produced.
Is the old brand forgotten?
After conducting research and studying the demand of domestic consumers, manufacturers have relied on an almost forgotten Soviet brand. And they weren't wrong. Already at the beginning of 2002, 18% remembered the taste of beerconsumers. By comparison, about the same number of people recognize Red Bull or Corona.
Having allocated one and a half million dollars for the Barley Ear advertising campaign (this is an approximate part of the five million allocated for the general beer advertising campaign), the manufacturer expected that 20% of the total volume of beer produced would fall on the newly revived product. Beer "Barley Ear" met expectations. And soon Belgorod and Penza branches appeared at the Ochakovo plant.
Taste, quality and what to drink with
To achieve a uniform taste in different batches of beer, technologists manually select the composition. Specialists monitor the yield and quality of barley, the timing of its harvest.
Beer "Barley Ear" is made from selected, high-quality natural raw materials. Carefully selected ingredients and adherence to processing technologies make it possible to achieve a unique taste and excellent quality.
Beer "Barley Ear", reviews of which position it as a drink with light notes of hop bitterness and the aroma of burnt m alt, is an inexpensive product and is available to people with low incomes.
Classic light beer appetizers: cheese, shrimp, crayfish, dried and dried fish. Suitable as an accompaniment to poultry dishes. They are served with a vegetable side dish. In some national cuisines, beer is served with spicy snacks. It should be taken into account that spicy food softens the bitterness of beer and sets off its taste.
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